AP MICROECONOMICS UNIT II MARKETS

OUTLINE

UNIT OBJECTIVES

READINGS FROM McCONNELL/BRUE

GRAPHS

1.        DEMAND – Chapter 3, pp. 48 - 52

a.     LAW OF DEMAND

            i.       CHANGE IN P= INVERSE CHANGE IN Qd

a) DMU, INCOME, SUBSTITUTION EFFECT

b.     NPD = CHANGE IN D

            i.       TASTES

           ii.       INCOME

         iii.       MORE OR FEWER BUYERS

          iv.       EXPECTATIONS

           v.       RELATED GOODS' PRICES

a) SUBS = SAME; COMPS = OPPOSITE

CHANGE IN D= PQ

CHANGE IN D= PQ

2.        SUPPLY – Chapter 3, pp. 53-55

a.     LAW OF SUPPLY

            i.       CHANGE IN P =  DIRECT CHANGE IN Qs

a) DIMINISHING RETURNS

a) TOTAL REVENUE =PRICE  X QUANTITY

b.     NPD= CHANGE IN S

            i.       GOVERNMENT

a) TAXES/SUBSIDIES

a) PRICE CONTROLS

           ii.       OTHER PROFIT OPPORTUNITIES

         iii.       NUMBER OF SUPPLIERS

          iv.       INVESTMENT IN TECHNOLOGY

           v.       COST OF RESOURCE

          vi.       EXPECTATIONS

CHANGE IN S= PQ

CHANGE IN S= PQ

3.        EQUILIBRIUM – Chapter 3, pp. 56-69

a.     SHORTAGE and SURPLUS

b.     EQUILIBRIUM and EFFICIENCY

1.    Describe the behavior of buyers and sellers in a competitive market

2.    Explain the determinants of Demand

3.    Explain the determinants of Supply

4.    Distinguish between the Income and Substitution effect

5.    Define Diminishing Marginal Utility and apply it to the Demand curve

6.    Draw a graph from Supply and Demand schedules

7.    Define Equilibrium

8.    Determine what Equilibrium price and quantity will be given the Demand and Supply data for a good

9.    Differentiate "changes in demand" and "changes in quantity demanded"

10.  Differentiate between a "change in supply" and a "change in quantity supplied"

11.  Analyze factors and situations that cause Supply and Demand curves to shift

12. Predict the effects of changes in the prices and quantities of Substitute and Complementary goods on the equilibrium price and quantity of a good

13.   Explain shifts in the Supply and Demand curves based on changes in Supply and Demand

Chapter 3
Understanding Individual Markets: Demand and Supply

SUPPLEMENTAL SOURCES

The New Kings of Capitalism

Paul Krugman

 

MEDIA

 

Economics U$A #2

Economics U$A #16
Trading Places

 

EXERCISE

 

COFFEE SHOP