BY
NOW, most people who use computers have heard of the “open
source” movement, even if they are not sure what it is. It
is a way of making software (and increasingly, other things
as well), which relies on the individual contributions of
thousands of programmers. The resulting programs are owned
by no one and are free for all to use. The software is
copyrighted only to ensure it remains free to use and
enhance. In essence, therefore, open source involves two
things: putting spare capacity (geeks' surplus time and
skill) into economic production; and sharing.
Economists have not always found it easy to explain why
self-interested people would freely share scarce, privately
owned resources. Their understanding, though, is much
clearer than it was 20 or 30 years ago: co-operation,
especially when repeated, can breed reciprocity and trust,
to the benefit of all. In the context of open source, much
has been written about why people would share technical
talent, giving away something that they also sell by holding
a job in the information-technology industry. The reason
often seems to be that writing open-source software
increases the authors' prestige among their peers or gains
them experience that might help them in the job market, not
to mention that they also find it fun.
The
characteristics of information—be it software, text or even
biotech research—make it an economically obvious thing to
share. It is a “non-rival” good: ie, your use of it does not
interfere with my use. Better still, there are network
effects: ie, the more people who use it, the more useful it
is to any individual user. Best of all, the existence of the
internet means that the costs of sharing are remarkably low.
The cost of distribution is negligible, and co-ordination is
easy because people can easily find others with similar
goals and can contribute when convenient.
The
question is, can sharing be used to supply more than just
information? One of the most articulate proponents of the
open-source approach, Yochai Benkler of Yale Law School,
argues in "Sharing
Nicely: On Shareable Goods and the Emergence of Sharing as a
Modality of Economic Production” (Yale Law Journal,
November 2004)
that sharing is emerging for certain physical, rivalrous
goods and will probably increase due to advances in
technology. Where open source was about sharing information
by way of the internet, what is happening now, Mr Benkler
notes, is the sharing of the tangible tools of technology
themselves, like computing power and bandwidth. This is
because they are widely distributed among individuals, and
sold in such a way that there is inherent (and abundant)
unused capacity.
Consider computing power. By some measures, the world's most
powerful supercomputer is not owned by NEC
or IBM, but is a volunteer
project called SETI@home that
aggregates the spare processing power of around 4m
computers. When an individual's PC is
idle, a screen-saver application that users have downloaded
kicks in and harnesses the computer's processor to decode
radio signals in search of extra-terrestrial life. A basic
PC chip is a rivalrous good, but it
provides far more power than most computer owners ever use.
So putting this spare capacity to use through sharing makes
more sense, if this is as easy to do as it is with
SETI@home, than letting it go to
waste. Why do people not sell the capacity instead?
Probably, this would raise the transaction costs to the
point where it would not be worthwhile.
Moreover, via “peer-to-peer” systems, people exchange
digital copies of music over the internet, sharing not only
songs but, more important, the physical memory of their
PCs. Tens of millions of people have
used peer-to-peer systems, which account for more than half
of all internet traffic. One reason why sharing is so
commonplace is that there is enormous overcapacity in both
computer memory and internet bandwidth (and because the
songs themselves are “non-rivalrous”). Both memory and
bandwidth are rivalrous, yet people have no choice but to
buy more than they can usually consume themselves. And as
with open source, sharing is made easy because the internet
has made transaction costs so low.
The
phenomenon of sharing physical goods has important
implications for a number of public policy debates today,
most notably for regulation of the use of radio spectrum.
Around the world, regulators have granted licences, giving
mobile-phone companies the rights to use a specific band of
the airwaves, often in exchange for billions of dollars.
Spectrum is parcelled out in this way under the assumption
that more than one signal on the same frequency results in
interference. This has been true until recently, but today
radios with cheap microprocessors can pick out competing
signals intelligently, just as the human ear can make sense
of a conversation in a noisy bar.
The
result is that new technology has made the sharing of
spectrum possible—radio waves could be a non-rivalrous
good—if only this were legally permitted and engineered into
the software that runs the wireless devices. Regulators have
changed their approaches slightly by allowing secondary
markets in spectrum, but this anachronistically still
presumes exclusive, not shared, use.
Mr
Benkler does not limit his analysis to computing and
bandwidth, but tries to make a broader point in favor of
sharing goods far beyond information technology. “Social
sharing”, he asserts, represents “a third mode of organizing
economic production, alongside markets and the state.”
However, with the exception of carpooling, he acknowledges
he is hard-pressed to find instances where sustained sharing
of valuable things is prevalent in the world outside
information technology. For most goods and services, sharing
will remain the exception not the rule. But Mr Benkler has
identified an intriguing alternative.
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