Lessons Learned
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The Good:
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Pulling the team together.
Tammy wisely identified early on that it would be difficult for
her team to operate collaboratively when Allie and Roxanne were
still trying to nail Sean for sticking up for Andrea in last
week's task. As project manager, she recognized the importance
and responsibility to put out the fires. She smartly focused on
trying to mend the problem so her team could operate at its
maximum potential.
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A marketing plan. Tammy put
together an effective marketing plan by blanketing fliers the
evening before the grand opening through neighborhood
restaurants, bars and shops. This team also did a great job of
cross selling the hair salon products to customers waiting for
haircuts. These efforts stand in stark contrast to Gold Rush's
lame last-minute attempt to market by putting fliers on car
windows.
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The Bad:
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Wishy-washy leadership.
Charmaine went back and forth on a key decision about having a
theme. First she said she wasn't using consensus and then
quickly retracted saying if that was the way the rest of her
team wanted it -- she would have to use consensus. A team will
not follow leaders who are weak, uncertain or lacking in
resolve. Leaders who give confusing directions will likewise be
confusing to follow.
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Listen to your team. Charmaine
failed to listen to her teammates when, A) they pleaded that she
identify a theme for the event (she insisted grand opening was a
theme), and B) they wanted to market the event vs. restock
shelves. She ignored them, arguing that she was the boss and
failed the task as a result. When you have talented, smart
people, it pays to listen to them and be open to their ideas.
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Priorities in the wrong place.
Charmaine wasted much of her team's valuable time and energy
stocking shelves (five hours by Lee's account) and put almost no
time or effort toward marketing or a sales plan. Project
managers need to put a plan together that capitalizes of getting
the most bang for their resource buck. She should have had her
smart team members on marketing activities instead of restocking
hair product in the salon.
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The Ugly:
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Getting your own needs met at
the expense of the task. With no customers and three hours
remaining in the task, what was Charmaine doing? Getting her
hair done at the salon. Later she tried to defend her action
saying she was experiencing what made the salon unique. Give me
a break; at this point getting people into the empty salon
should have been her priority.
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Trump's over-the-top
flirtation. Is anyone else out there tired of watching Trump
ogle the female candidates? This week it was all about Charmaine,
who he told in the boardroom, "I think you are very, very
attractive." How many times do we have to watch him
shamelessly flirt with the candidates? He went so far as to call Tarek a "schmuck" for not taking advantage of Charmaine's desire
for everyone to "love each other." The message Trump is sending
the impressionable young future business leaders of America is
simply wrong. Look out; next week it's cheerleaders.
- Respect is the bottom line: Neither
Charmaine nor Tarek demonstrated respect for the other. Their
childish fight in the boardroom was embarrassing and highly
disrespectful. Having mutual respect, and trust, is vital for any
successful team and leadership relationship. Charmaine was
frustrated because she believed that Tarek wasn't giving her the
respect owed to her as project manager. The problem here is the
belief that respect is a right that comes along with a job title.
Respect is earned.
The bottom line:
To get respect as a leader demonstrate your competency, lead by
example (honesty, integrity), give clear direction and be decisive,
protect your people be open to the influence of your team, and inspire,
support and encourage your team.
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First Things First:
Charmaine's problem as project manager was that even though she
clearly had more experience with hair salons than the three men on
the team, she did a poor job of prioritizing tasks in preparation
for the grand opening event. The night before, when Synergy was out
distributing promotional fliers, Charmaine had all the members of
the Gold Rush team in the salon stacking shelves. Lee correctly
pointed out to her that there should have been some sales effort
going on, and that stocking could be done later in the wee hours of
the morning. In addition, the opening day tactic for generating
in-store traffic consisted mainly of Lee and Tarek placing fliers on
parked cars. Lee noted that the tactic would have limited
effectiveness because there was no face-to-face contact with
potential customers.
The bottom line:
Charmaine seemed to miss the main point of the task, which was to
get people into a Hair Cuttery salon and have them spend money. As a
result, she placed greater emphasis on shelf displays than on the
promotion of the grand opening event. Personal contact with sales
prospects was crucial and Gold Rush simply didn't have it.
- The Importance of Step-Up Selling:
One thing that Tammy understood was that at a hair salon, it's
important to try and sell more than hair styling. As a result, she
and her teammates pushed the sale of shampoo, conditioner and other
products. These items generate additional sales and profits. A $15
haircut can easily turn into a $25 to $30 total sale or more if
styling customers also take home hair care products from the salon
instead of buying them somewhere else.
The bottom line: "How about a bottle of
shampoo to take home?" "Can I recommend a tie to go with that
shirt?" "Would you like fries with that burger?" No matter what the
category, step-up suggestive selling is a great way to capitalize on
a customer's positive inclination to purchase.
Rankings
After the departure of
Charmaine and
Tarek, there is some reshuffling of the remaining six candidates. Here
is the new ranking of the candidates, based on the likelihood that they
will eventually be hired by Trump.
1. Lee
(Gold Rush): He continues to impress with his
insight of sales situations, plus he is still the only remaining
candidate with two wins as a project manager.
2. Michael
(Gold Rush): He moves up to the number two
position, mainly because he made some good arguments in the boardroom
that resonated with Trump. However, he was criticized for being a bit
too "micro" in his work on this week's task.
3. Sean
(Synergy): He drops a slot to number three. He
really had a tough time justifying his defense of Andrea in the previous
week's boardroom. He still has one victory as a project manager.
4. Tammy
(Synergy): She needed a victory as a project
manager and got it this week, so she's now batting .500 in that role.
Tammy also gets a gold star this week
for understanding the importance of product sales as well as selling
styling appointments.
5. Roxanne
(Synergy): She still has one victory as a
project manager, but there's some doubt about what she really brings to
the table.
6. Allie
(Synergy): Like Tammy, she also has one
victory and one loss as a project manager, but she appears to be marking
time.
Commentary
When Sean came to Andrea's defense in
last week's boardroom, he pitted himself squarely against Allie and
Roxanne. All three of them had engaged in a lot of mutual flirting in
previous episodes. After Allie and Roxanne confronted Sean and demanded
a justification for his defense of Andrea, it was clear that his
relationship with Allie and Roxanne had cooled. This week, he turned his
attention to Tammy, worked with her closely on the task, took her out
for pizza in a "date" of sorts, and gushed about how wonderful and
beautiful she was. Tammy, for her part, seemed to enjoy the attention
and to return the feelings. As always, the blossoming of these
types of relationships is understandable, but if Sean is eventually
pitted against Tammy, the tension will be even greater than it would
normally be.