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EPISODE ELEVEN

OUTBACK HOMECOMING

 

Fly Guy Trump and the Old College Try

Mr. Trump coptered in to Rutgers Stadium to meet his eager applicants. With the corporations unbalanced after the double firings of Tarek and Charmaine, Trump gave Synergy the option to shed a colleague. Sean swiftly volunteered, having needed earplugs to block Allie and Roxanne's complaints about how he had backed Andrea two weeks previous. Sean admitted, "I had a rough week...I feel like I'm adrift in a sea of estrogen."

With the corporations evenly divided by gender, Trump assigned their task: To make the most revenue running a tailgate party sales event at Rutgers University, featuring selected Outback Steakhouse menu items. Roxanne stepped up as PM of Synergy and, along with Tammy and Allie, danced for joy at Sean's defection. For Gold Rush, Lee leaped into the leadership role, brimming with confidence stoked by both his recent college experience and his previous PM success.

A Rare Opportunity with Everything at Steak

A ball of testosterone-fueled enthusiasm, Gold Rush barreled into their task. Lee secured an exclusive agreement with the Rutgers' cheerleaders to help promote their event (though Michael later almost let the cheerleaders wriggle out of the deal). Energetic Gold Rush got their flyers done pronto for a homecoming rally and soon had frat boys chanting for their Blue Lot Tent event. Lee confidently crowed that "It's gonna be a blood bath" and sure enough, on the day of the event Gold Rush drew a huge throng with cheap prices, cheerleaders and a steak-eating contest.

The boys weren't the only ones catching the rah-rah spirit, however. "I feel like I'm back in college," said former cheerleader Allie. But when she tried to bond with the Rutgers cheer squad she couldn't break Gold Rush's exclusive agreement. Stymied again when Gold Rush beat them to the homecoming rally, Synergy worried that the game was lost before it had begun. Bucking up, Roxanne and Synergy marshaled their sales energy. Donning Rutgers cheerleader outfits, they were full of pep and rallied during the event, realizing they could make big volume sales if they delivered food to tailgaters. But would their marketing savvy be enough to offset Gold Rush's big-time sales spectacle?

Synergy Shows Their Grape Potential

Gold Rush expected to win big, so Lee, Sean and Michael seemed doubly crushed when Synergy outsold them at the Outback Steakhouse tailgate event by $2,750 to $1,750. For their reward, Synergy won a trip to Long Island's Rafael Vineyard winery where they got to pick their own grapes, stomp them and bottle their own micro vintage.

Roxanne, Tammy and Allie really got into wine-making—literally—when they mashed the vino barefoot in wooden tubs. Synergy even engaged in a three-way girl-power group hug in Allie's bucket of grape mash.

Of course it wasn't just the grapes that got stomped by the ladies of Synergy. Gold Rush knew the feeling well as they prepared for a trip to the boardroom.

Michael's (Cheer) Leadership Problem

Right off the bat, Mr. Trump bluntly asked Lee what went wrong with Gold Rush's Outback Steakhouse tailgate event. "We had a great strategy," the PM maintained, "we just didn't sell as well as the other team." Michael disputed Lee's claim, saying Gold Rush's strategy was flawed by having multiple promotions—including cheerleaders, a food-eating contest and a money pit. Carolyn concurred, pointing out that Gold Rush had too many events to draw people but "didn't convert those people into sales." Lee and Sean blamed Michael for not selling, while Michael defended himself by saying he'd been assigned a non-sales role as MC.

Yet when Gold Rush returned for the final boardroom, it wasn't Lee's low price-point or over-reliance on spectacle that most troubled Trump and his advisors. It was Michael's decision to consider lending Synergy a couple of cheerleaders just to create the illusion of fairness. Worried about Michael's lack of competitive edge, Carolyn asked him point-blank how he could consider giving up his corporation's exclusive advantage. Michael hemmed and hawed a bit until Trump stepped in and said, "You're giving up beautiful cheerleaders. I learned a long time ago when you have a cheerleader, you never give her up." Michael's gaffe obviously revealed a weakness Trump simply could not tolerate: "The other side is beating you to a pulp and you're willing to give up the prime asset? Michael,
you're fired."  

 

 

LESSONS LEARNED