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This week's assignment:
Each team was to create a new menu item for the El Pollo
Loco chain, and then run an El Pollo Loco store for a day to promote that
item. The winning team was the one with the most sales (by dollar amount) of
their new item.
In the boardroom
Prepping for her first stint on the wrong side of the boardroom
table, Heidi discussed strategy with her team. She admitted that,
"The only person I feel I have to
manage is Marisa."
In the boardroom, Sean once again criticized Kinetic's marketing
strategy: "The other team created such
a spectacle that it looked like there was something big going on."
Ducking blame, marketing leader Marisa asserted that her team shot down
her "grandiose idea" of guys
in chicken suits. She said the
others were conspiring against her.
They all denied it and maintained that Marisa was hard to get along with
and "needed a babysitter."
When asked by Trump who should be fired, everyone said Marisa.
For her part, Marisa spoke fast and forcefully, sometimes even
interrupting Trump, prompting the mogul to say,
"Marisa, shut up." While
Trump, Sean and Aaron all admired Marisa's spirit, her sketchy people
skills tilted the scales against her.
"Everybody on this team said you should be fired and I have to listen to
them," stated Trump. "Marisa,
you're fired."
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Commentary
- Prologue:
- Trump called both teams and instructed
Kinetic to select volunteers to go over to Arrow
in order to balance the teams. Surya, Aimee, and
Heidi volunteers to join Arrow. Arrow decided on
Surya as their new team member.
-
Sean Yazbeck,
Season 5
Apprentice, filled in for Ivanka for this task.
- Arrow Project Manager: Aaron
- Kinetic Project Manager: Heidi
- Winning Team: Arrow
- Reasons for win: Arrow promoted their
store with balloons and banners and also
attempted to make "bulk sales" outside of the
store; as a result, the store was constantly
busy during the day. Their total sales were
$488.
- Reward: A private performance from
Andrea Bocelli
on the beach followed by a fireworks show.
- Losing Team: Kinetic
- Reasons for loss: Unlike Arrow,
Kinetic had nearly no marketing advertising
their dish and never saw a similar crowd as
Arrow had. Potentially, their dish, combining
chicken and fruit, may have also been considered
unappealing, as stated by Trump. Their total
sales were only $314.
- Sent to boardroom: Heidi, Marisa, and
Aimee
- Key firing points: Marisa was
blamed by her team for seemingly sticking to
a single idea of having two people in
chicken outfits to advertise their item, and
unable to come up with any other marketing
plan. Sean, as viceroy, also noted that the
task was won by marketing, which Marisa was
in charge of for Kinetic.
- Fired: Marisa at the recommendation of
Kinetic due to her being the weakest link in the
team. The rest of the team unanimously cited reasons
such as not listening to others, and disrupting
conversations.
Lessons Learned
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© 1998-2007 Maureen
Moriarty/Seattle Post-Intelligencer |
| The Report Card |
Kinetic:
- Effort --
- Performance --
- Creativity --
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Arrow:
- Effort --
- Performance --
- Creativity --
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