3 5

EPISODE FOUR LESSONS

  This week's assignment:

Each team was to create a new menu item for the El Pollo Loco chain, and then run an El Pollo Loco store for a day to promote that item. The winning team was the one with the most sales (by dollar amount) of their new item.

In the boardroom

Prepping for her first stint on the wrong side of the boardroom table, Heidi discussed strategy with her team. She admitted that, "The only person I feel I have to manage is Marisa."

In the boardroom, Sean once again criticized Kinetic's marketing strategy: "The other team created such a spectacle that it looked like there was something big going on." Ducking blame, marketing leader Marisa asserted that her team shot down her "grandiose idea" of guys in chicken suits. She said the others were conspiring against her. They all denied it and maintained that Marisa was hard to get along with and "needed a babysitter." When asked by Trump who should be fired, everyone said Marisa.

For her part, Marisa spoke fast and forcefully, sometimes even interrupting Trump, prompting the mogul to say, "Marisa, shut up." While Trump, Sean and Aaron all admired Marisa's spirit, her sketchy people skills tilted the scales against her. "Everybody on this team said you should be fired and I have to listen to them," stated Trump. "Marisa, you're fired."


Commentary

  • Prologue:
    • Trump called both teams and instructed Kinetic to select volunteers to go over to Arrow in order to balance the teams. Surya, Aimee, and Heidi volunteers to join Arrow. Arrow decided on Surya as their new team member.
    • Sean Yazbeck, Season 5 Apprentice, filled in for Ivanka for this task.
  • Arrow Project Manager: Aaron
  • Kinetic Project Manager: Heidi
  • Winning Team: Arrow
    • Reasons for win: Arrow promoted their store with balloons and banners and also attempted to make "bulk sales" outside of the store; as a result, the store was constantly busy during the day. Their total sales were $488.
    • Reward: A private performance from Andrea Bocelli on the beach followed by a fireworks show.
  • Losing Team: Kinetic
    • Reasons for loss: Unlike Arrow, Kinetic had nearly no marketing advertising their dish and never saw a similar crowd as Arrow had. Potentially, their dish, combining chicken and fruit, may have also been considered unappealing, as stated by Trump. Their total sales were only $314.
    • Sent to boardroom: Heidi, Marisa, and Aimee
      • Key firing points: Marisa was blamed by her team for seemingly sticking to a single idea of having two people in chicken outfits to advertise their item, and unable to come up with any other marketing plan. Sean, as viceroy, also noted that the task was won by marketing, which Marisa was in charge of for Kinetic.
  • Fired: Marisa at the recommendation of Kinetic due to her being the weakest link in the team. The rest of the team unanimously cited reasons such as not listening to others, and disrupting conversations.

Lessons Learned

  • Get new blood.
    • Trump sent Surya to team Arrow after Aaron requested him. Aaron selected Surya because he recognized he would bring structure and a calming balance to his boisterous team. This is smart thinking. The best teams are a mix of talents and personalities.
  • Rise to tough challenges.
    • The ability to roll up your sleeves and take on difficult assignments can single you out for advancement and success. When Surya accepted the challenge of moving to the losing Arrow team, he showed the kind of courage that could make him a standout in the weeks ahead.
  • Rally team spirit.
    • Aaron did a great job of rallying his team with group hugs, high-fives, cheers and his vision of going "from outhouse to penthouse." This team clearly is having fun, which translated to customers at the point of sale. We all want to catch the spirit -- it's contagious!

  • Listen well.
    • When Surya arrived at Arrow, he talked and talked about his philosophy of team discipline without allowing anyone else to speak. Ever hear a leader criticized for listening too much? This is a critical leadership skill, and too many leaders forget it. We get focused on getting out our agenda and ideas without considering what others might have to offer. When you listen, you make better decisions because you gain insight and understanding. When you listen, you show respect and earn trust.
  • Get the best idea from the team.
    • Heidi could have done a better job of managing idea and marketing generation with her team. She should have facilitated a brainstorming session to capture creative team ideas around the three Ps (product, placement and promotion). Then they could have evaluated options for the meal, the name and marketing ideas. Instead, she sent her marketing people away and then shut down their recommendations. If you are a project manager, it's your job to "facilitate" getting, prioritizing and executing the best ideas from your team.
  • Know when to let it go.
    • Whether Marisa's ideas were good or bad isn't the issue. As a team member, you need to know when to quit pushing, let it go and move on. Had Marisa spent her time and energy generating new marketing ideas for the product name her team selected, her team might have won.

  • How do you handle someone who won't let it go?

    • Heidi should have tried a different approach with Marisa after she repeatedly insisted on her way. Try a different tactic and set expectations/ boundaries. One option: Let Marisa pitch her idea to the team (allowing her to be heard and considered) and let the team decide (get Marisa to agree in advance that if team members didn't support her idea, she would need to let it go).

  • Understand the difference between strategic and tactical decisions.
    • Kinetic spent too much of its valuable time on the product name. This task wasn't going to be won on a name. What mattered was selling and marketing a product that customers found appealing. Effective leaders understand that a vital part of their responsibility is to ensure that the team's time and energy are spent on critical, strategic project elements (and to help avoid getting bogged down by the small stuff).
  • Take smart risks.
    • If you have to make a decision ASAP, the more conventional path is almost always the best. When Kristine concocted the "Paradise Pollo Bowl" (an unsual blend of chicken and fruit), she was betting on a risky concept that customers had not tried. The other team's "Chicken Tortilla Bowl" was a safer bet because it was closer to what customers were already buying.
  • Have confidence in your decision.
    • Aaron made a tough (and risky) decision to send away two of his operations guys to attempt bulk sales. Conservative Surya challenged his decision, but Aaron stuck to it. While he might have lucked out, he delivered results, which built confidence and trust in his leadership and got them out of the tents.
  • Understand your impact.
    • A common problem for many fired apprentice candidates is their failure to understand how their team is viewing them. Marisa (ruthlessly) pounded away at her chicken-suit idea. Successful business people know how to present their case and read their audience. Marisa seemed oblivious that her team viewed her as abrasive.  Likewise, she seemed blind to how disrespectful she was to Trump in his boardroom. When Donald tells you to shut up four or five times, catch a clue.  As a leader, you simply can't afford this kind of blind spot. Ask others how you are perceived and make it your mission to seek feedback.


© 1998-2007 Maureen Moriarty/Seattle Post-Intelligencer

The Report Card
Kinetic:
  • Effort --
  • Performance --
  • Creativity --


 
Arrow:
  • Effort --
  • Performance --
  • Creativity --


 

 

 

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