EPISODE SIX

WALL BALL

The teams met Trump and two top Sony PlayStation executives. For their next task, the teams would create an ad for a new PlayStation 2 (PS2) video game called Gran Turismo 4, a racing game that's part of the PS2's biggest franchise. But requirements for the ads were unique. Each team would get a bare twenty-foot wall in Harlem and use graffiti art to convey their message. The teams would be charged with conceiving the ad and choosing their own graffiti artist to lead the painting effort. The final ad would be judged by the PlayStation executives with input from a focus group. Alex said he played lots of video games and so was chosen as Project Manager for Magna; as Project Manager for Net Worth (Street Smarts), Tara wanted to make sure that their ad did not send a negative message.