HONORS ECONOMICS UNIT 4
 2/24 - 3/7

UNIT 4 CONCEPTS AND VOCABULARY

Unit 4 Notes

Unit 4 Powerpoint

 PATHOS

LOGOS

ETHOS

MARKETING

TARGET

IDENTIFY

BRAND

OFFER

MERCHANDISING

PRODUCT

PRICE

PLACEMENT

PACKAGING

BRAINSTORM

SCRIPT

STORYBOARD

FILM

EDIT

PRIORITIZE

DELEGATE

COLLABORATE

WEEK 7
2/24 - 2/28

LESSON

IN CLASS

HOMEWORK

Monday

Lesson 1

Portfolio Check

Essential Questions:

·         How can the concepts we have learned so far be used to explain the fluctuations in the stock market?

·         How are those fluctuations reflected in the changes in the value of your portfolio?

Activity: 

·         Student teams will have individual conferences to discuss current stock portfolios.

·         Students will be assessed on their knowledge and explanation of their current holdings and their evaluation of current holdings, market movements, and future transactions.

·         Students’ updated Stock Portfolios must be posted on the Blackboard blog for assessment today

 

PORTFOLIO RUBRIC

CATEGORY/POINTS

3

2

1

Current

Value

Complete, current, and accurate; printed

Either incomplete or inaccurate; printed

Inaccurate and Incomplete; handwritten

Comments

Complete clear comments on current holdings.

Incomplete or unclear comments on current holdings

Incomplete, unclear, or absent comments.

Company Research

Complete, accurate research reports on current holdings.

Incomplete or inaccurate research on current holdings.

Incomplete and inaccurate research; clearly done at last minute.

Portfolio

Explanation

Clear and complete understanding of current holdings and value.

Unclear or incomplete understanding

of current holdings.

Student does not seem at all prepared

Bring:  laptop, portfolio, and pencil for worksheet.

 

Due: Your printed Stock Portfolio will be assessed Monday—it must be complete, clear, and accurate.  This is SUMMATIVE!  Here is the Rubric.

Read: Watch the video and read the online article about American Giant Hoodies

Tuesday

Lesson 2

Marketing and Merchandising

Essential Questions:

·         What is Marketing?

·         How can marketing influence demand?

·         What are the elements of effective marketing?

Activity: 

·         Students will use whatever device they have to read the article and watch the video about American Giant Hoodies.  They should then discuss and answer the following questions:

  • According to the article, what caused the increase in demand for the hoodie? What might happen to the price as a result?
  • How did the company respond to the increased demand? 
  • Do you think this a Walmart good or a Gucci good? How do you know?
  • What appears to be the marketing plan of American Giant?
  • What sort of marketing would you recommend for American Giant?
  • Is the video discussing marketing or merchandising?

Watch:  5 steps to making an effective commercial; there will be a quiz on the 5 steps tomorrow.

Wednesday

Lesson 3

Demand

Essential Questions:

·         What are Pathos, Logos, and Ethos? How can they be effectively incorporated into an advertisement?

·         What are the 5 steps to creating an effective commercial?

Activity: 

·         Watch Persuasive Techniques in Advertising video. 

·         Teacher led discussion about what is effective advertising.

·         Students will brainstorm about

Read: Textbook, Chapter 4, pp. 87-90

Thursday

Lesson 4

Watch: The Apprentice Series 3.6

http://www.crawfordsworld.com/rob/HEC/HECVIDApprentice3/apprentice3logo.jpg

Teams will create an ad for a new video game called Gran Turismo. Each team will get a twenty-foot wall in Harlem and use graffiti art to convey their message. The teams will conceive the ad and choose an artist. The final ad will be judged by PlayStation executives with input from a focus group. Tara leads Net Worth (Street Smarts); Alex is in charge of Magna (College grads).

Activity: Students should pay particular attention to grading the teams on:

1.      Targeting

·         How effective was the group in identifying the core consumer group?

2.      Branding

·         Which ad better represented the actual product, and made it a more attractive purchase?

Assignment:  Complete the Apprentice worksheet.

Answers must be In Your Own Words.

This MUST be turned in at the END of class -- any assignment turned after class will be penalized 1 point

Bring:  Pencil for Video Quiz

*Makeup - to make the quiz up if you are excused absent the day of a video, follow these directions:

1. Watch appropriate episode of Apprentice online here.
2. Complete the Apprentice Assessment Worksheet in complete sentences, print out the worksheet, and hand in to Mr. Crawford in room 213.
3. This MUST be completed before the NEXT Apprentice assignment or it will remain a 0 for assessment purposes. 

Friday

Lesson 5

Demand Curves

 

Essential Questions:

·         How can the be shown visually?

Activity: 

·         Teacher created Demand Curve will be used to guide discussion.

Read: Textbook, Chapter 4, pp. 91-96

WEEK 8
3/3 - 3/7

LESSON

IN CLASS

HOMEWORK

Monday

Lesson 6

 

Read: Textbook, Chapter 10, pp. 87-90

Tuesday

Lesson 7

Supply

 

Essential Questions

·         How is the L­­aw of Supply shown on a graph?

·         How can the Law of Supply be used to explain the agony of the college application process?

 

Activities

·         Small group discussion about the Law of Supply.

·         Teacher led dilication process.

·         Students nt and teacher questions about the Law of Supply.

Read: Textbook, Chapter 5, pp. 116-122

Wednesday

Lesson 8

Supply Curves

 

Essential Questions

·         How does  of Supply visually?

·         How d

 

Activities

·         Teacher c will be used to guide discussion.

·         Students  go to the board and create their own Supply Curve.

·         Supply worksheet, Part 1

Read: Textbook, Chapter 5, pp. 123-130

Thursday

Lesson 9

Watch: The Apprentice Series 3.7

http://www.crawfordsworld.com/rob/HEC/HECVIDApprentice3/apprentice3logo.jpg

Teams will create an ad for a new video game called Gran Turismo. Each team will get a twenty-foot wall in Harlem and use graffiti art to convey their message. The teams will conceive the ad and choose an artist. The final ad will be judged by PlayStation executives with input from a focus group. Tara leads  Net Worth (Street Smarts); Alex is in charge of Magna (College grads).

Activity: Students should pay particular attention to grading the teams on:

1.      Targeting

·         How effective was the group in identifying the core consumer group?

2.      Branding

·         Which ad better represented the actual product, and made it a more attractive purchase?

Assignment:  Complete the Apprentice worksheet.

Answers must be In Your Own Words.

This MUST be turned in at the END of class -- any assignment turned after class will be penalized 1 point

Bring:  Pencil for Video Quiz

*Makeup - to make the quiz up if you are excused absent the day of a video, follow these directions:

1. Watch appropriate episode of Apprentice online here.
 2. Complete the Apprentice Assessment Worksheet in complete sentences, print out the worksheet, and hand in to Mr. Crawford in room 213.
3. This MUST be completed before the NEXT Apprentice assignment or it will remain a 0 for assessment purposes. 

Friday

Lesson 10

Shifts in the Supply Curve

Essential Questions:

·         Why does t?

·         What caurve?

Activity: 

·         Student generated

 

Concepts to Master:

The Supply Curve:

 

·         Direct Relationship

·         Increasing Costs

·         Determinants

o    Government

o    Other Opportunities

o    Number of Sellers

o    Investment in Capital

o    Costs of Resources

o    Expectations