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HONORS ECONOMICS UNIT 8 |
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The APPRENTICE |
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MARKETING
Target
Identification
Branding
Offer |
MERCHANDISING
Pricing
Product
Placement
Packaging |
LEADERSHIP
Prioritize
Delegate
Communicate
Collaborate
Inspire |
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WEEK 16 |
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LESSON |
IN CLASS |
HOMEWORK |
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Monday
Lesson 1 |
Watch:
The Apprentice Series 3.12
Trump allowed Alex and Chris to draft Bren to help them create the
most compelling brochure marketing brochure for GM's newest car, the
Pontiac Solstice, as judged by Pontiac executives.
Each team will have access to models, photographers, design
studios, and printing facilities.
Kendra led
Magna, while
Chris took charge of
Net Worth.
Activity:
Students should pay attention to assessing and grading the teams on
the following using specific examples from the video:
·
Marketing
o
Target
o
Identify
o
Brand
o
Offer
·
Leadership
o
Prioritizing
o
Delegating
o
Communicating
o
Collaborating
o
Inspiring
Assignment:
Complete the
Apprentice Assessment worksheet.
Answers must be In Your Own Words.
This
MUST
be turned in at the END of class -- any assignment turned after
class will be
penalized 1 point |
Bring:
Pencil for Video Quiz
*Makeup -
to make the quiz up if you are excused absent the day of a video,
follow these directions:
1.
Watch
appropriate episode of
Apprentice
online here.
2.
Complete the
Apprentice Assessment Worksheet
in complete sentences, print out the worksheet, and hand in to Mr.
Crawford in room 213.
3.
This MUST be completed before the NEXT Apprentice assignment or it
will remain a 0 for assessment purposes. |
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Tuesday
Lesson 2 |
Watch:
The Apprentice Series 3.13
The teams will design a new product to make office life easier by
cleaning up clutter, and then lead a manufacturing team which will
produce a prototype for presentation to Staples executives.
Craig led the way for
Magna while
Alex was Project Manager
for Net Worth.
Activity:
Students should pay particular attention to assessing and grading
the teams on the following:
·
Merchandising
o
Pricing
o
Product
o
Placement
o
Packaging
·
Leadership
o
Prioritizing
o
Delegating
o
Communicating
o
Collaborating
o
Inspiring
Assignment:
Complete the
Apprentice Assessment worksheet.
Answers must be In Your Own Words.
This
MUST
be turned in at the END of class -- any assignment turned after
class will be
penalized 1 point |
Read:
Trump on Interviews
Bring:
Pencil for Video Quiz
*Makeup -
to make the quiz up if you are excused absent the day of a video,
follow these directions: |
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Wednesday
Lesson 3 |
Watch:
The Apprentice Series 3.14
Alex chose Tana to join him on Net Worth and even up the teams. Each
team will work with a well-known pop artist to design a brand-new
T-shirt to commemorate 50 years of Hanes T-shirts. The teams will
then sell their creations, and the team that makes the most money
from sales will be the
winner. Tana was the
obvious choice to lead Net
Worth while Kendra
took charge of Magna.
Following the boardroom, the Final Three spent all day in grueling
interviews, facing each executive and answering tough questions
before the final two candidates were chosen by Trump.
Activity:
Students should pay particular attention to assessing and grading
the teams on the following:
·
Merchandising
o
Pricing
o
Product
o
Placement
o
Packaging
·
Leadership
o
Prioritizing
o
Delegating
o
Communicating
o
Collaborating
o
Inspiring
·
Interview Skills
o
Prepare
o
Make Connections
o
Be Specific
o
Be Positive
o
Show Respect
Assignment:
Complete the
Apprentice Assessment worksheet.
Answers must be In Your Own Words.
This
MUST
be turned in at the END of class -- any assignment turned after
class will be
penalized 1 point |
Reread:
Trump on Leadership
Bring:
Pencil for Video Quiz
*Makeup -
to make the quiz up if you are excused absent the day of a video,
follow these directions: |
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Thursday
Lesson 4 |
Watch:
The Apprentice Series 3.15
For the last task, Kendra is in charge of coordinating and hosting
the huge Best Buy Video Game World Championship tournament at
Webster Hall. Tana would run the NYC2012 Athlete Challenge - a VIP
sports exhibition at the Chelsea Piers to promote New York City's
bid to host the 2012 Summer Olympic Games. Trump told the two
candidates that they would each get a few employees, and right on
cue six fired candidates walked in. Kendra, the only remaining Book
Smarts candidate, got three people from the original Book Smarts
team: Michael, Danny and Erin. Tana, the only remaining Street
Smarts candidate, got three people from the original Street Smarts
team: Brian, Chris and Kristen. The winner of the task would become
The Apprentice.
Activity:
Students should pay particular attention to assessing and grading
the two candidates on the following:
·
Leadership
o
Prioritizing
o
Delegating
o
Communicating
o
Collaborating
o
Inspiring
Assignment:
Complete the
Apprentice Assessment worksheet.
Answers must be In Your Own Words.
This
MUST
be turned in at the END of class -- any assignment turned after
class will be
penalized 1 point |
Bring:
Pencil for Video Quiz
*Makeup -
to make the quiz up if you are excused absent the day of a video,
follow these directions: |
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