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With the
teams down to only a few candidates each, it was just Craig, Tana and Kendra
in the suite waiting to greet the latest batch of boardroom survivors. In an
interview, Tana held nothing back and said that Bren would be the next to
go: "I've seen him on tasks and he's an absolute zero." But Tana was proven
wrong when Alex and Bren walked through the front door. The two remaining
members of Net Worth reported on Chris and his emotional goodbye - and the
tears that had been shed. But Alex and Bren admitted they each thought they
were going to be fired. In an interview, Bren said he was "…lower than whale
crap on the bottom of the ocean in Mr. Trump's eyes."
That
night, Bren and Alex got away from Trump Tower to hang out and smoke cigars.
In an interview, Bren said that he had found a new best friend in Alex. And
Alex felt the same way. "Bren is my oasis in this vast imbecilic land," he
said. The two friends had a relaxing night, but knew that the upcoming days
would be full of hard work with only two of them on their team.
The next
day, the candidates met with Trump and two executives from Staples, the
world's leading seller of office products. For their next task, each team
would have to create a new product to make office life easier by cleaning up
clutter. Each group would have access to their own design and manufacturing
team that would produce their product. Then the candidates would present
their new creations to the Staples executives and a group of office
managers. The team with the best new product, as judged by the executives,
would win. The losers, as always, would return to the boardroom where
someone would be fired.
Craig
led the way for Magna as Project Manager in the group's first brainstorming
session. Kendra suggested that the team ask real people what their biggest
office problems regarding clutter were. There was only one problem with her
suggestion: Kendra had spoken the idea aloud instead of writing it down. You
see, Craig had laid out strict brainstorming rules - everyone had to write
their ideas down and Kendra wasn't cooperating. This caused friction between
the two candidates, who had already had plenty of run-ins on previous tasks.
In an interview, Craig called Kendra the team's "biggest obstacle" to
success. In her own interview, Kendra call her communication with Craig
"dysfunctional." When Craig explained that he had seen lives changed by his
brainstorming technique, Kendra couldn't help but smirk. Privately, Kendra
said she could get more done by simply letting Craig talk for five minutes
and then doing things her way.
On Net
Worth, Alex was Project Manager and was in charge of his only teammate, Bren.
The two took the time to meet with their product designers and learn a bit
about the fabrication process. But for their meeting with the Staples execs,
Alex opted for a conference call. There was only one problem - the
conference call never happened because of poor cell phone reception.
Magna
took a different approach and met the Staples executives in person. Kendra
said that the meeting gave them a huge advantage because the executives
essentially spelled out what the team should do. The executives said that
Magna shouldn't try to invent a brand-new product; instead, the team should
simply improve upon an existing one. Tana said another advantage of meeting
with the execs face-to-face was getting the know them on a more personal
level.
Alex
told Bren to call office managers from the phonebook to conduct their market
research. But as polite as Bren was, no one wanted to take the time to
participate in the team's survey. Instead of answers, all Bren got was the
brush-off. In fact, Bren wasn't able to get a single response. In an
interview, Bren called the idea of a phone survey "nonsense."
Things
were a bit different on Magna. The duo of Tana and Kendra went right to the
customers, as they had on previous tasks, by conducting research at a
Staples location. They simply asked customers what they were buying to help
organize their offices. The women found that "stackables" - stackable
containers with individual compartments - were popular. Craig, however, was
on his own and not part of the team's focus group research, according to
Kendra. In fact, Kendra said she hadn't the slightest idea what Craig was
off doing in the store.
Later,
Craig, Tana and Kendra met with their designers to finalize the idea for
their new product. Kendra said that many Staples customers were buying
stackables, so she suggested a new product based on them. But Craig
complained that Kendra couldn't express her idea in a concrete way. Then,
Craig suggested putting four of the stackables together to form a cube for
storage. In an interview, Kendra said that Craig took her idea. Then she
added, "That's just who Craig is." The tension only escalated when Craig and
Kendra argued about what items they should put in their new storage product
during their presentation. When Craig told Kendra he would explain his
position again to her "slowly," Kendra took offense and said that she was
sick of the condescending way Craig spoke to her.
Without
any input from Staples executives or a focus group, Alex and Bren sketched
out their new office product: a table on wheels with compartments and
shelves. The crowning glory of their brainchild was the table's clear top,
which was on a hinge so it could be lifted to gain access to two
compartments underneath. The next morning, Alex and Bren arrived at their
design shop and were thrilled to see their product, which Alex dubbed "The
Packrat." Alex was so impressed that he said he wished he could have the
rights to market it; he was sure he'd make a million dollars. Bren was so
confident that he said he feared the lashing his opponents would take in the
boardroom.
As
Magna waited for their product to be fabricated, Craig and Kendra clashed…
again. Kendra accused Craig of talking to her like she was a six year-old.
Craig had no problem admitting that he talked to Kendra the same way he
talked to his children when he had to repeat himself. Kendra again accused
Craig of being condescending. Craig claimed that Kendra didn't even know
what "condescending" meant. Kendra fumed and said that their conversation
was over. But Craig wasn't finished. He told Kendra that he had given her
respect that she didn't even deserve. Kendra shot back that every time she
had asked Craig to do something he had said "no." Craig said, "Every time?"
Kendra corrected herself and said, "…almost every time." Craig repeated,
"Every time?" And then he said, "Now you're a liar." For her part, Tana
avoided the battle of accusations and insults, but she was worried. Tana
said that she had two teammates who hated each other and a presentation to
make. But Kendra said, like faking a marriage that had gone bad years
before, she and Craig would plaster on big fake smiles and get through it.
The three candidates got in front of the execs and office managers and
performed a little dramatization. Craig was a poor office worker with a mess
on his desk that was out of control. Fortunately, the team had their product
at the ready - a large, rotating caddy with multiple compartments. The caddy
held a lot and the team was able to organize all of Craig's mess, which
included several reams of paper, a dozen or so highlighters, pencils, a
stapler, extra tape, ink cartridges, an office planner, a notebook and more.
The reaction from the crowd was positive and an office manager commented
that while the product was a little big, it was interesting.
Next
up was Alex, Bren and The Packrat. Alex opened the clear top and showed how
easy it was to insert an inbox and outbox and then close the top again. And
because the top was clear, Alex explained, it was easy to see the contents
of the boxes underneath. Then Alex showed that he could stack several piles
on top of the table and still see the inbox and outbox. But an office
manager raised a fundamental design problem - Alex couldn't get to the
contents of his inbox or outbox without removing all of the piles from the
top of the table. Another office manager jumped onboard and eventually
everyone seemed to be concerned about the issue. Alex tried his best to
explain the design, but the issue seemed to take the wind out of Net Worth's
sails.
Trump
arrived in time for the Staples executives to hand down their judgment.
Magna, according to the execs, had clearly connected with the customer - and
their product was "innovative" and "practical." Most importantly though, the
office managers said they would actually buy Magna's product. Net Worth,
however, failed to hit the mark. The execs said their product lacked
important features. But their big issue was the seemingly useless storage
areas directly below the hinged tabletop. Magna was the winner! As for Net
Worth, both Alex and Bren would meet Trump back in the boardroom where one
of them would be fired.
For
their reward, Magna had breakfast with George and Carolyn at the legendary
Rainbow Room. Between the sumptuous food and drink, Tana, Kendra and Craig
got the chance to know George and Carolyn on a more personal level. Craig
called the experience "valuable." Kendra said it was "special" and Tana said
that you couldn't put a price on it.
The
night before one of them would be sent home, Alex and Bren took a walk and
got some coffee. Even though they lost, they both agreed that they had the
better product. They still believed in The Packrat. Alex admitted that he
was sad knowing that no matter what happened in the boardroom, he would have
to say good-bye to his "buddy" Bren.
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