7 8 9

EPISODE EIGHT LESSONS


Richmond.com

 

This week's assignment:

A long time ago in a boardroom far, far away…

It was only last week when Clay narrowly escaped getting fired after his inappropriate comments sunk Capital Edge's efforts. That didn't stop Clay from snarling at corporate colleagues Felisha, Alla and Adam as he snatched the project manager role for himself. The corporations were tasked with creating an interactive retail display for Star Wars Episode III: Revenge of the Sith on DVD and LucasArts' Battlefront II video game. Brian hesitantly assumed the PM mantle for Excel and it was soon clear that the Force was not with them.

Excel's major blunder came when Brian, the project manager, misjudged the amount of time that it would take to travel through the streets of New York to a scheduled appointment with the executives from Lucasfilm and Best Buy. As a result, the team never got the chance to talk to the executives about the film or the selling strategy, and they also alienated the people who would ultimately judge the quality of their display. "We're screwed!" is how Brian cogently summarized.  Rebecca did the oral presentation of the display after both Marshawn and Brian begged off. She did a reasonably good job, but it was clear that the theme of the display was off the mark.

Capital Edge, in contrast, clearly grasped the client's marketing message and easily prevailed. Clay was Capital Edge's project manager, but ended up doing very little of the actual design for the display. He stepped in at the end to do the team's presentation, but Alla really did most of the work on the task. Even though Capital Edge's display was judged to be superior, and Capital Edge won the task, Clay's teammates did not vote to grant him an exemption from being fired in the next episode. Their reward was a day with Apprentice Bill Rancic onsite at the Trump Tower White Plains building project.

In the boardroom

In the boardroom, Excel was more of a demolition project. Trump lambasted hapless Brian for missing the client meeting, and thereby missing the point that Darth Vader should be the focus of their display. Normally stellar Marshawn backed out of presentation duties at the last moment, leaving Rebecca to pick up her slack. Trump was not amused and fired both Marshawn and Brian. "Brian never stepped up," Trump said, "and Marshawn disappointed me."

In the end, Donald Trump fired both Brian for his poor leadership and Marshawn for failing to step up to the plate and do the sales presentation.

Commentary

This week, an article in the "New York Daily News" reported that the person fired in week 8 of the show, Mark Garrison (a.k.a. Markus) had registered a public complaint about what he felt was misleading editing of scenes that ended up on the air. In one example, Garrison asserted that a televised phone conversation he had with me  in an earlier episode was doctored. This editing, according to Mr. Garrison, made him look "idiotic" and "decimated" his reputation.

Of course, it is impossible for viewers to know about the decisions that are made in the editing room. However, Garrison's comments should also serve as a reminder that significant cutting must take place in order to fit the video of the tasks and the boardroom scenes into a one-hour program.


Lessons Learned

This episode was all about what it means to work as a team. Let's take a closer look.  

* * *

  • Lead positively. You don't have to like everyone on your team; you only have to work with them. Because he was still furious about last week, Clay launched a plot worthy of Darth Vader. He planned to make his teammates design the display, then to plant all the blame on them if they lost. Because they won, he couldn't execute his plot. Still, his machinations, such as disappearing so that Alla would have to create the design on her own, represented Machiavellian leadership at its worst.
     

  • Stick your ear in the horse's mouth. Ask the people in charge to explain what they want. Then, deliver it. You can't win otherwise, no matter how smart you are. In their meeting with Jim Ward of LucasArts and Gary Arnold of Best Buy, Capital Edge listened carefully and determined that if they highlighted Darth Vader prominently in their display, they would win. Because Excel missed the meeting, they were clueless about what the judges wanted. No wonder they lost.
     

  • Look like a team, even if you aren't. A public grab for power makes you look a lot worse than the people you are trying to discredit. When Clay hijacked his team's presentation and cut off Alla every time she opened her mouth, he was putting his power grab out in the open. It was such a bad move, it's a wonder he survived.
     

  • Follow through. Honoring commitments is the first law of leadership. When Marshawn decided not to present at the last minute, she hamstrung her teammates. Luckily, Rebecca jumped in and made a beautiful presentation, despite the intense pressure. Later, in the boardroom, Marshawn couldn't explain why she had bailed out of presenting. That earned her a seat alongside Brian for that taxi ride to the airport.
     

  • Get to key meetings early: Lateness is business suicide. There was no excuse for Brian's failure to get his team to the planning meeting on time. Brian stupidly made his team arrive 30 minutes late for their critical meeting with executives from Best Buy and LucasArts. That was a firing offense. When the executives wouldn't even meet with them after they finally arrived, Brian said, "We're screwed." For once, he was right. After blowing the very first step, they were dead. For a meeting as crucial as this one was, he should have allowed more time.

    The bottom line: In a big city with lots of traffic, estimate how long it will take to get to the meeting location and multiply by pi (3.14). Then use the result as the real estimate of the time needed to get to the meeting. There's nothing wrong with getting to meetings early. If there are extra minutes before the start of the meeting, there is always voice mail or e-mail that can be checked, freshening up that can be done, or meeting notes that can be reviewed before getting underway.
     

  • Give credit where credit is due: Although Clay had little to do with the design of his team's display, he stepped to the forefront to do his team's presentation, which gave a couple of his teammates the feeling that he was hogging the credit for their work.

    The bottom line: In fairness to Clay, he may have felt that it was his responsibility to tell his team's story simply because he was project manager. There's nothing wrong with a team leader doing that, as long as the leader makes sure to publicly acknowledge the contributions made by the other people who worked on the project. That type of public praise doesn't just elevate the employees, it shows that the leader is secure enough in his/her own skin to give the employees a chance to be in the spotlight.


The Handicapping the Survivors

No one is exempt from being fired in week 9. Here are the surviving candidates, ranked in order of the probability that they will eventually be chosen as Trump's apprentice.

  • Randal (Excel): He's still the front runner. Amazingly, he was the only one on his team who knew anything about the "Star Wars" saga. He should not have to serve as project manager again until the final task, which minimizes the risk to him.
     
  • Rebecca (Excel): She put on a good game face and did her team's presentation after Marshawn and Brian would not.
     
  • Alla (Capital Edge): She was the project manager "ex officio" this week for her team and was mainly responsible for the team's victory in the task. No one can say she's not a hard worker, but is she really cut out for an executive position in the Trump organization?
     
  • Felisha (Capital Edge): What value does she really add to her team? We shouldn't be asking that question at this point in the season.
     
  • Adam (Capital Edge): He just doesn't seem to have the horsepower to make it to the finish line.
     
  • Clay (Capital Edge): He's an outcast, pure and simple. Next week, it's likely that the teams will have to be balanced, because right now, it's four against two. If Capital Edge had to pick someone to send to Excel, Clay would be the first choice. If Randal and Rebecca from Excel got to pick someone from Capital Edge to join them, Clay would be the last choice. The fact that Clay is 2 and 0 as a project manager shows that winning isn't everything.

Gold Stars:

Alla gets a gold star and an A for effort. She did so much for Capital Edge in this week's task, she was almost a one-person team.

The Report Card
Excel:
  • Effort --
  • Performance --
  • Creativity --

 



 


"I gave Marshawn ownership of the presentation. Marshawn dropped the ball."

Capital Edge:
  • Effort --
  • Performance --
  • Creativity --


 

 




 
 

EPISODE 8