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This week's assignment:
Gold Rush's
Tarek enjoyed a golden moment of relief
after narrowly escaping the boardroom: "Summer's mistake was my gain," he
said. "She
saved me." But in a flash, the next task in the grueling 15-week
interview process was upon them:
Trump set the corporations to promoting the
Gillette Fusion Razor via text-messaging technology.
This week's assignment: to run a marketing campaign to get
New Yorkers to send text messages on cell phones to promote Gillette's new
Fusion shaving system. Whichever team got more people to text-message a key
word to Gillette would win. Bill Rancic and Donald Trump's daughter
Ivanka filled in for
George and
Carolyn, as
Lee took the reins of Gold Rush and
Pepi headed Synergy.
Saddled with the hyper-eccentric Brent, team Synergy got
off to a rocky start when Brent confronted Stacy for cutting him off from
voicing his off-the-wall ideas. Stacy, in true drama-queen style, took
exception to the confrontation, demanding he be kicked off the team. Project
manager Pepi failed to resolve their conflict, and team performance
suffered. The out-of-sync
Synergy then overslept, losing precious
text messaging time. In a time pinch and with
no plan, they dressed in bathrobes in a feeble marketing attempt to attract
attention in Times Square.
Lee was tentative at first, but
thanks to a jolt of energy from
Lenny, Gold Rush made a forceful marketing
push in NYC's Times Square.Team Gold Rush ran a
more effective campaign, with a better location (targeting bored people
standing in a long ticket line) and won, receiving 683 text messages to
Synergy's 458.
In the boardroom
Gold Rush sealed a victory and earned the reward of helping revamp the
wardrobes of out-of-work businessmen through the non-profit group,
Career Gear. Meanwhile in the boardroom, Synergy faced a troubled Trump
who was so disappointed by the corporation's lopsided loss that he fired
two candidates: Pepi and Stacy. The drama
of whether Brent actually threatened Stacy moved into the boardroom.
Skeptical of attorney Stacy's accusation, Trump noted that portly Brent
"is not exactly scary." While Trump labeled Brent a "disaster," he
astutely fired Stacy for her poor location choice and because "if you
can't handle Brent, you can't handle my business." He then turned to
project manager Pepi and fired him (rightly so) for his failure to lead
effectively.
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Lessons Learned
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The Good:
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Location, location, location:
It can make a huge difference in sales and marketing. Gold Rush
was smart to focus on a captive audience (bored people in a
ticket line). These New Yorkers were not rushing somewhere so
they paid attention to the pitch.
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The early bird gets the worm:
Gold Rush got an early start and beat the competition out of the
blocks. They had 100 text messages before Synergy even arrived.
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The Bad:
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No Leadership: You know you
have a leadership issue when: your team members are openly
accusing each other of aggressive and threatening behavior --
and you allow it to become the focus instead of the task; your
sales team doesn't hit the street until almost noon; you have no
creative sales strategy (bathrobes don't count); you have no
contingency for when you run into problems (P.S. You always
will).
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Losing control of your team:
Lee, though earnest in his lead-by-consensus approach, was
ineffective at directing, making decisions and leading his Gold
Rush team. He failed to establish clear roles, provide an
effective plan or make key decisions. If there is a leadership
void on a team, leaders within the team will often rise to fill
the void. That was demonstrated when an aggravated Lenny
(frustrated by Lee's overemphasis on coming up with the key text
word) took control of the reins to send the team selling in a
preferred location. Lenny actually got what mattered -- results,
and victory.
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Poor brand representation: The
gimmick to sell in bathrobes wasn't particularly creative or
effective. Is this really the best that the "best and the
brightest" have to offer? How happy do you think Gillette was
with Brent representing it, making a spectacle of himself with
his "robot" dance in his slippers? Come on people, this is an
audition for corporate America, not dancing with the disturbed.
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The Ugly:
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Stacy was wishy-washy when she
retracted her original accusation that Brent "threatened" her,
stating instead that he made her feel "uncomfortable." Those are
two very different things, with very different consequences.
Trump obviously wasn't buying what she was selling.
The bottom line: If you have been truly threatened by
a co-worker, you should immediately notify your boss and HR.
However, don't throw around the word "threatened" loosely;
be prepared to back
up your story and justify your serious accusation.
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Focus on the task, not on
personalities: During Synergy's planning
for this week's task, Stacy seemed almost obsessed with cutting
Brent off every time he wanted to make a point or contribute an
idea. Eventually, Brent confronted her about it, and told her to
stop. Stacy then reported to her teammates that Brent had threatened
her. When Mr. Trump interrogated Stacy during the boardroom session,
she tried to bring up this incident in an attempt to get Brent
fired. Mr. Trump, to his credit, would have nothing of it, and
instead castigated Stacy for not being able to handle Brent.
The bottom line: Brent has unintentionally alienated
the rest of his team. It's not that he has performed poorly,
because in both
episodes so far, he has contributed to whatever success his team has
had. Unfortunately, his teammates have decided that he just doesn't
fit in, and several of them have become more focused on getting rid
of him than on doing the work that Mr. Trump assigns them to do.
They would all be well advised to zero in on the tasks at hand and
forget about looking for ways to stick it to Brent. What's the harm
in listening to what he has to say?
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If you snooze, you lose:
One of the more humorous scenes from this week's episode showed the
members of Synergy trying to drag themselves out of bed on the
morning of the task, after everyone from Gold Rush had already left.
That extra time in bed allowed Gold Rush to seize a prime sales
location in Times Square and to get a big head start on selling.
The bottom line: This is a competition! In every task,
one team loses and one team wins! It's one thing to lose because the
other team has a superior idea, but it's almost inexcusable to lose
because of a lack of hustle. In sports, teams that have superior
athletes are often defeated by less talented teams that just work
harder. The same is true in business — the most talented company may
fall victim to a hungrier competitor.
Endangered species list
Tarek (Gold Rush) comes
off the list. Not only did his team win, but he wisely kept a fairly low
profile this week. The following people are on this week's endangered
species list, based upon the likelihood that they will incur Mr. Trump's
wrath in the near future:
Michael
(Synergy):
It was his idea to promote the Gillette Fusion by having his team walk
around Times Square in bathrobes. Any more ideas like that one will
punch Michael's ticket home.
Brent (Synergy): Mr. Trump didn't
fire Brent this week, after most of his Synergy teammates ganged up on
him. Even if Brent became the world's greatest manager overnight, it's
unlikely that his colleagues would change their opinion of him. In their
eyes, Brent will probably be the one to blame for any additional
misfortunes suffered by the team.
Lenny (Gold Rush): He showed this
week that he's a very strong-willed person who was not about to be
bossed around by Lee, his 22-year old project manager. Lenny's
initiative had a lot to do with the victory for Gold Rush. But, how will
his style sit with his teammates if they lose?
Commentary
Need to disable the loose cannon
disrupting your team?
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Take control of the situation. Get
his or her attention, show concern for the predicament, reduce the
intensity by speaking in a calm, quiet voice and suggest a timeout.
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Compartmentalize. Send the problem
child off to do tasks that do not involve interaction with other
team members -- send them on "blimp" duty.
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Set clear boundaries, expectations
and consequences for good and bad behavior.
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Remember: Loose cannons can still
be resources (they are often creative). The leadership challenge is
how to manage, control and maximize their value while minimizing the
potential for damage.
Managers are responsible for resolving
conflict that emerges on their teams. Followers look to their leaders to
provide protection and order. Estimates are that managers spend at least
20 percent of their time resolving conflict.
As a manager, you need conflict
resolution skills in your tool bag.
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| The Report Card |
Gold Rush:
- Effort --
- Performance --
- Creativity --
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"You lost so badly, I think I'll fire two of you." |
Synergy:
- Effort --
- Performance --
- Creativity --
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