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This week's assignment:
The first contest was to earn the most money running a
carwash.
In the boardroom
The first boardroom under the new rules quickly became a
blame-game between energetic project manager Frank and laid-back
Martin, who was well-liked by his colleagues but seen as
somewhat of a slacker. Martin asserted that Frank lacked a
strategy, while Frank countered that Martin lacked initiative
and caused the group's defeat by failing to up-sell as many
customers as the other salesmen. Though a majority of the team
thought Frank should go, the boardroom isn't a democracy and Mr.
Trump and Ivanka soon turned their unwelcome attention to
Martin. Ivanka found him temperamentally unsuited to the Trump
Organization, while Trump put the hammer down by saying,
"Martin's a bit of a pompous ass."
Martin even found himself defending his inappropriate
potty-break request at the candidates' first meet-and-greet by
saying, "I had to go."
Little did he know how prophetic that comment would be. Trump
told Martin that, "I think in
life you're going to be great." But on The Apprentice
he was just plain grating. With that, Trump gave him the bad
news: "Martin, you're fired."
Now go!
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Commentary
- "Team Heidi" project manager: Heidi
- "Team Frank" project manager: Frank
- Winning team: Team Heidi
- Reasons for win: The team immediately
got to work, using signs on cardboard boxes and
arranging for a free lunch (hot dog and soda)
with every car wash. They also took advantage of
the demographics of
West Hollywood,
hiring shirtless guys to hold the signs and to
attract customers.
- Reward: Dinner at Spago with
Wolfgang Puck
and Donald and Ivanka Trump
- Losing team: Team Frank
- Reasons for loss: Frank ran off early
with another team member to attempt to make
signs, leaving the rest of the team short on
manpower. The price point of $10 for a basic
wash may have been too low. Martin did not
contribute as much as other members of the team.
- Sent to boardroom: Frank, Martin, and
Tim
- Firing verdict: Tim was immediately
dismissed as he did not have as critical a
contribution as Frank or Martin. Frank did not
make some smart decisions but the rest of the
team agreed he had the drive and the passion,
while Martin was annoying the rest of the team
and did not contribute
- Fired: Martin; Trump could not see
Martin's approach, which worked well for a professor
and a lawyer, working as a business executive for
his organization.
Lessons Learned
-
Keep it positive.
-
Abrasive power plays might put you in the
lead for a time - but in the end, they will bring you down. When Heidi began to offer her team guidance
about building the tent ("I am a camper . . ."), she stepped up
into a leadership role without being too pushy. Frank, in
contrast, took an overly aggressive tone in his attempt to wrest
leadership from her. When he continued his belligerent ways
while leading his team in their task, he got everyone so angry
that they later tried to get him fired in the boardroom.
-
Motivation works, both positive and negative.
-
If you have an unusual sense of humor, keep it
under wraps.
-
In serious business settings, it will only
hurt you. When Martin made a bizarre joke to Mr. Trump as soon as
he met him (he said he would like to hug Mr. Trump, but needed
to go to the bathroom first), he established himself as a weird
outsider to the group. Later, when he told Ivanka that he was
"tired" at the carwash, he was practically asking to get fired.
- Delegate.
- Being a leader means making the right calls about which
tasks require your presence - and which you must delegate away
to members of your team. When Frank and Aaron sprinted off to
get handbills printed for their carwash, they left the rest of
the team high and dry.
-
Think before you speak.
-
Stick to the issues.
First impressions
- Frank: He's an impulsive
loudmouth with great enthusiasm (Trump had to yell at him out the
window to pipe down), but he displayed a "ready, fire, aim" approach
to business. Frantic Frank was seen running hither and yon but
rarely was seen leading his team or developing effective strategy.
One candidate quipped he was like a "3-year-old hyperactive kid on
grape soda." He prefers barking orders and whistling to get his
team's attention. Note to Frank: You are leading people, not dogs.
Also, he (like most "Apprentice" project managers before him) needs
to delegate simple errands. Frank blew his final opportunity to
leave Trump with a good impression in the boardroom. He opened his
big mouth, insisting competitor Martin was the one who was
"brilliant." Not the kind of an impression likely to win favors with
Trump.
- Heidi: Good leadership
potential. She will need to pay more attention to resource
allocation in the future. She initially put everyone on marketing
and forgot about operations. When cars started to back up, however,
she proved she was one of them by rolling up her shirt sleeves. When
the team won, instead of gloating, she credited the team members, no
doubt earning their trust and respect for future tasks.
- Martin: He began with Trump
by asking to go to the potty. Now there's a first impression. It got
worse when he failed to roll up his sleeves or take off his tie for
the car washes. This made him a boardroom target for his peers (and
demonstrated he doesn't know the golden rule that there is no "I" in
team.) His stilted attorney-speak and rhetoric put off Ivanka, who
said she couldn't see him on a Chicago job site. His wardrobe
malfunction of a red checkerboard shirt with striped suit and polka
dot tie spoke volumes of his eccentricity. In business, you need to
speak and look the part.
- James: Confident, sharp, a
go-getter and wisely knows when to keep his mouth shut (unlike many
of his competitors). Expect him to be around for a while.
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© 1998-2007 Maureen
Moriarty/Seattle Post-Intelligencer |
| The Report Card |
Team Heidi:
- Effort --
- Performance --
- Creativity --
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Team Frank:
- Effort --
- Performance --
- Creativity --
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