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This week's assignment:
The
"world's toughest job interview" continued with a beach fashion show
featuring bikinis and even skimpier men's swimwear.
In the boardroom
Beginning with typical bravado upon entering the boardroom, Trump told
Carey and Arrow,
"I have a great body. I
could wear that suit, you can wear that suit Carey…but nobody else in
this room could."
The boardroom battle quickly came down to a clash between Carey, who
was seen as having "ram-rodded his
designs down everybody's throat," and
Michelle, who was deemed uncooperative
and not well-liked. PM Nicole also took some heat because, as Trump
said, "If Carey made a mistake, it was
your responsibility to fix it."
Ivanka doubted that any man would wear
a pink bathing suit and her pink-tie-wearing father agreed, saying,
"There's a difference between a pink
tie and a pink bathing suit in Trump world."
Carey insisted that he liked the trunks and that there was indeed a
niche of upscale gay consumers who would wear them. But, as always,
Trump had the final word and also a parting gift:
"I'm gonna give you that suit, but
Carey, you're fired."
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Commentary
- Kinetic project manager:
Heidi
- Arrow project manager:
Nicole
- Winning team: Kinetic
- Reasons for win: The
team stayed with a conservative
line of swimsuits as noted by
the buyers, in contrast to
Arrow's line, and primarily won
due to Arrow's missteps. Kinetic
earned $20,511.
- Reward: An
opportunity to meet up with
Playboy
founder
Hugh
Hefner and enjoy a
pool party with his
girlfriends and
several of the
Playmates
at his
Mansion.
- Apprentice first:
As Trump promised, all of
Kinetic will be exempt from
the third task.
- Losing team: Arrow
- Reasons for loss:
Carey, in charge of the design
of the men's swimsuits, insisted
on making them too short and in
colors and prints that would
appeal to primarily only gay
men, as noted by many of his
teammates; one particularly was
pink, very short, and revealed "too
much information"
when worn by Carey himself. As a
result, the buyers at the
fashion show bought less than
$400 of the male swimsuit line
(out of nearly $20,000 in total
sales). The team earned $19,616.
- Sent to boardroom:
Nicole, Carey, and Michelle
- Firing verdict:
Nicole brought up Carey's
insistence on his designs and
the lack of their appeal to the
majority of the population.
Other team members noted that
Nicole, as PM, approved of
Carey's designs despite her own
questionable opinion of them.
Carey defended his design
selection, alluded to in the
episode title, "Pink is
the new
black", and also
pointed to Nicole's poor
management.
- Fired: Carey for his
critical design flaws and poor
decisions throughout the task.
- Trump permitted Carey to
keep the pink swimsuit he wore
for the show as a parting gift
before Trump fired Carey.
- Nicole performed well by
motivating her team and keeping
good timelines by, finishing the
collection, pricepoint, and
avoiding chaos by holding the
team together
- Michelle was not held
responsible for the loss as per
the final boardroom.
Lessons Learned
-
Don't hesitate to test the people you supervise.
-
When Trump announced that this week's winning
team would not participate in next week's task, he intensified
the pressure on both teams to win this round. Then he sat back
and watched them handle the extra stress. If they never face
high-stakes challenges, how can you gauge their potential?
- Facilitate a process for generating creative ideas.
-
Make sure all ideas are on the table and
considered. Most teams use brainstorming, but few do it
effectively (they rush the process, judge the ideas too quickly
or run immediately with the first idea that sounds good). There
are dozens of sound facilitation techniques that can be used.
Either get schooled in how to use them or hire a team coach or
facilitator who can do it for you.
- Encourage honesty.
-
Great teams need people who tell the truth to
find the best answers and make the best decisions. Team members
who argue or are willing to disagree with each other aren't bad.
On the contrary, a team that has passionate debates (not
personal attacks) is a team that likely makes
good decisions. Also, when a team recovers from a conflict,
confidence and trust build among the team members.
- Resist group-think.
-
Michelle was the only one on her team willing
to say that the emperor had no clothes (or too little suit
anyway!). She emphatically said she didn't like Carey's suit.
Yet her team responded by attacking her and singled her out as
not being a team player. Aaron also objected to Carey's pink
suit, but he quickly knuckled under and went along with the
design anyway. The result? Another crippling loss for his team.
Someone has to speak up and take the lead in fighting bad
decisions, and good leaders understand that they need
to support an environment that not only allows dissension, but
encourages it. Managing the process that allows open, honest
evaluation and disagreement is fundamental to high-performing
teams.
- Process matters.
-
Leaders need to communicate to their team
what decision-making style they will use (consensus,
consultative, authoritative, majority vote, etc.).
Set up clear decision-making expectations and parameters; high-performing teams also use defined criteria to evaluate and
make informed decisions for or against ideas presented. For
example, Team Arrow might have established that its suits needed
to appeal to a broad consumer base as one swimsuit design criteria. Nicole
lacked some critical team leadership skills, which affected Team
Arrow. She allowed one team member (Carey) to take her entire
team down the wrong path. That happened largely because she
failed to set up a team process for decision-making and creative
collaboration. What could she have done differently?
- Keep your ego out of it.
-
When Nicole made the "gutsy" move to model a
bikini in the fashion show, she courted disaster. Sure it was
brave to walk the runway with professional swimwear models, but
her decision not to use a professional model probably
contributed to her team's loss. To win in your career, make
sound business decisions, not emotional ones. Managing projects
capably and calmly will reflect better on you than all the
self-promotion in the world
- Set up team ground rules.
-
The best teams define standards of
performance and hold members accountable for those standards.
Norms that might have helped Team Arrow include testing
assumptions (Carey's, that his suit would appeal to the buyers)
and listening to each other. Not listening didn't work out too
well for Carey. Even in the boardroom he foolishly couldn't
admit to Trump that his suit design was a mistake. It no doubt
cost him the game. Listening well is a good way to succeed
- Be positive and consistent.
-
In the boardroom firing, Michelle went over
the top and said that Carey had coerced the team into accepting
his design. Then after Carey was fired, she tried to mend fences
with the rest of her team. They looked at her like the schemer
that she apparently is. Nicole, on the other hand, set some pretty solid expectations
for her team, including telling them "the next 30 hours is going
to be painful," and then rallied them with her enthusiasm to
win. Her cheerleading approach and willingness to be open with
her team was reflected in their support for her -- even in the
boardroom after losing the task. You can't be a negative backbiter one
minute and a gentle lamb the next. If you want to be a leader,
stay positive.
- Know your customers.
-
When Ivanka Trump pointed out that Carey's
tiny bather would appeal to only 1 percent of the male
population - and that it represented one-third of his team's
men's line - she was teaching an important marketing lesson that
Carey had completely overlooked. If you are an
entrepreneur, know who your customers are and develop products
that will generate the most profit from them. Developing
products that suit only your own taste might gratify your ego -
but it is a recipe for marketplace failure.
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© 1998-2007 Maureen
Moriarty/Seattle Post-Intelligencer |
| The Report Card |
Team Kinetic:
- Effort --
- Performance --
- Creativity --
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Team Arrow:
- Effort --
- Performance --
- Creativity --
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