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EPISODE TWO LESSONS

  This week's assignment:

The "world's toughest job interview" continued with a beach fashion show featuring bikinis and even skimpier men's swimwear.

In the boardroom

Beginning with typical bravado upon entering the boardroom, Trump told Carey and Arrow, "I have a great body. I could wear that suit, you can wear that suit Carey…but nobody else in this room could."

The boardroom battle quickly came down to a clash between Carey, who was seen as having "ram-rodded his designs down everybody's throat," and Michelle, who was deemed uncooperative and not well-liked. PM Nicole also took some heat because, as Trump said, "If Carey made a mistake, it was your responsibility to fix it."

Ivanka doubted that any man would wear a pink bathing suit and her pink-tie-wearing father agreed, saying, "There's a difference between a pink tie and a pink bathing suit in Trump world."

Carey insisted that he liked the trunks and that there was indeed a niche of upscale gay consumers who would wear them. But, as always, Trump had the final word and also a parting gift: "I'm gonna give you that suit, but Carey, you're fired."


Commentary

  • Kinetic project manager: Heidi
  • Arrow project manager: Nicole
  • Winning team: Kinetic
    • Reasons for win: The team stayed with a conservative line of swimsuits as noted by the buyers, in contrast to Arrow's line, and primarily won due to Arrow's missteps. Kinetic earned $20,511.
    • Reward: An opportunity to meet up with Playboy founder Hugh Hefner and enjoy a pool party with his girlfriends and several of the Playmates at his Mansion.
    • Apprentice first: As Trump promised, all of Kinetic will be exempt from the third task.
  • Losing team: Arrow
    • Reasons for loss: Carey, in charge of the design of the men's swimsuits, insisted on making them too short and in colors and prints that would appeal to primarily only gay men, as noted by many of his teammates; one particularly was pink, very short, and revealed "too much information" when worn by Carey himself. As a result, the buyers at the fashion show bought less than $400 of the male swimsuit line (out of nearly $20,000 in total sales). The team earned $19,616.
    • Sent to boardroom: Nicole, Carey, and Michelle
    • Firing verdict: Nicole brought up Carey's insistence on his designs and the lack of their appeal to the majority of the population. Other team members noted that Nicole, as PM, approved of Carey's designs despite her own questionable opinion of them. Carey defended his design selection, alluded to in the episode title, "Pink is the new black", and also pointed to Nicole's poor management.
  • Fired: Carey for his critical design flaws and poor decisions throughout the task.
    • Trump permitted Carey to keep the pink swimsuit he wore for the show as a parting gift before Trump fired Carey.
    • Nicole performed well by motivating her team and keeping good timelines by, finishing the collection, pricepoint, and avoiding chaos by holding the team together
    • Michelle was not held responsible for the loss as per the final boardroom.

Lessons Learned

  • Don't hesitate to test the people you supervise.
    • When Trump announced that this week's winning team would not participate in next week's task, he intensified the pressure on both teams to win this round. Then he sat back and watched them handle the extra stress. If they never face high-stakes challenges, how can you gauge their potential?

  • Facilitate a process for generating creative ideas.
    • Make sure all ideas are on the table and considered. Most teams use brainstorming, but few do it effectively (they rush the process, judge the ideas too quickly or run immediately with the first idea that sounds good). There are dozens of sound facilitation techniques that can be used. Either get schooled in how to use them or hire a team coach or facilitator who can do it for you.

  • Encourage honesty.
    • Great teams need people who tell the truth to find the best answers and make the best decisions. Team members who argue or are willing to disagree with each other aren't bad. On the contrary, a team that has passionate debates (not personal attacks) is a team that likely makes good decisions. Also, when a team recovers from a conflict, confidence and trust build among the team members.

  • Resist group-think.
    • Michelle was the only one on her team willing to say that the emperor had no clothes (or too little suit anyway!). She emphatically said she didn't like Carey's suit. Yet her team responded by attacking her and singled her out as not being a team player. Aaron also objected to Carey's pink suit, but he quickly knuckled under and went along with the design anyway. The result? Another crippling loss for his team. Someone has to speak up and take the lead in fighting bad decisions, and good leaders understand that they need to support an environment that not only allows dissension, but encourages it. Managing the process that allows open, honest evaluation and disagreement is fundamental to high-performing teams.

  • Process matters.
    • Leaders need to communicate to their team what decision-making style they will use (consensus, consultative, authoritative, majority vote, etc.). Set up clear decision-making expectations and parameters; high-performing teams also use defined criteria to evaluate and make informed decisions for or against ideas presented. For example, Team Arrow might have established that its suits needed to appeal to a broad consumer base as one swimsuit design criteria. Nicole lacked some critical team leadership skills, which affected Team Arrow. She allowed one team member (Carey) to take her entire team down the wrong path. That happened largely because she failed to set up a team process for decision-making and creative collaboration. What could she have done differently?

  • Keep your ego out of it.
    • When Nicole made the "gutsy" move to model a bikini in the fashion show, she courted disaster. Sure it was brave to walk the runway with professional swimwear models, but her decision not to use a professional model probably contributed to her team's loss. To win in your career, make sound business decisions, not emotional ones. Managing projects capably and calmly will reflect better on you than all the self-promotion in the world

  • Set up team ground rules.
    • The best teams define standards of performance and hold members accountable for those standards. Norms that might have helped Team Arrow include testing assumptions (Carey's, that his suit would appeal to the buyers) and listening to each other. Not listening didn't work out too well for Carey. Even in the boardroom he foolishly couldn't admit to Trump that his suit design was a mistake. It no doubt cost him the game. Listening well is a good way to succeed

  • Be positive and consistent.
    • In the boardroom firing, Michelle went over the top and said that Carey had coerced the team into accepting his design. Then after Carey was fired, she tried to mend fences with the rest of her team. They looked at her like the schemer that she apparently is. Nicole, on the other hand, set some pretty solid expectations for her team, including telling them "the next 30 hours is going to be painful," and then rallied them with her enthusiasm to win. Her cheerleading approach and willingness to be open with her team was reflected in their support for her -- even in the boardroom after losing the task. You can't be a negative backbiter one minute and a gentle lamb the next. If you want to be a leader, stay positive.

  • Know your customers.
    • When Ivanka Trump pointed out that Carey's tiny bather would appeal to only 1 percent of the male population - and that it represented one-third of his team's men's line - she was teaching an important marketing lesson that Carey had completely overlooked.  If you are an entrepreneur, know who your customers are and develop products that will generate the most profit from them. Developing products that suit only your own taste might gratify your ego - but it is a recipe for marketplace failure.


© 1998-2007 Maureen Moriarty/Seattle Post-Intelligencer

The Report Card
Team Kinetic:
  • Effort --
  • Performance --
  • Creativity --


 
Team Arrow:
  • Effort --
  • Performance --
  • Creativity --


 

 

 

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