| |
This week's assignment:
Create a halftime show promoting the GNC brand for a Los
Angeles Galaxy soccer game.
In the boardroom
The boardroom battle swiftly boiled down to whether Surya was a bad
manager or whether Arrow was unmanageable. Both options reflected badly
on the PM, with each member of Arrow saying Surya should go. For his
part, the PM faulted
James as disloyal for constantly
planning ahead to the boardroom to cover his ass.
Tim agreed there was some merit to
Surya's claim, but insisted the PM was the biggest drag on Arrow.
Clearly Surya, James and Tim were the key players in Arrow's weak GNC
performance.
While the troubled trio cooled their heels outside before the final
boardroom,
Kristine suggested firing all three.
Trump liked her boldness, but thought Surya was probably most
responsible. Bill made a strong case that culpability also extended to
idea-man Tim and blame-ducking James. When they returned to the
boardroom, Bill lit into James' toxic second guessing, silencing James'
protestations by saying, "I've been
where you're at."
Surya admitted that "This is not the
easiest group to lead," even as he passionately defended his
efforts to do so, rightly pointing out that he was the leader on the
team's only two wins. But when Surya let it slip that with all the
strong personalities on Arrow, he might do better in a supporting role,
Trump had no choice. He doesn't hire followers, he hires leaders, so
he had to let Surya go.
"I happen to think you're going to be a
successful man, but Surya you're fired."
|
Commentary
-
Prologue:
Realizing
that
Kinetic
has
been
decimated,
Kristine
opted
to
step
up
as
project
manager
to
bring
the
team
back
to
its
winning
track,
hoping
that
herself,
Muna,
Heidi,
and
Angela
will
be
the
final
four.
-
Arrow
project
manager:
Surya
-
Kinetic
project
manager:
Kristine
-
Winning
team:
Kinetic
- Reason for win: Per GNC's vice president of marketing, Kinetic promoted the GNC brand closely, and the crowd apparently liked Kinetic's show.
- Reward: Golfing with Trump at Trump's own golfing greens in Los Angeles. The winning team also get to take home a full set of golfing clubs based on the Donald J. Trump signature collection.
- Trump thought that Angela was the strongest golfer aloft, but was surprised when Kristine, Heidi, and Muna did surprisingly well.
- Trump also commented that the last time he went golfing with the contestants from the show, he thought they were a "disaster"
-
Losing
team:
Arrow
- Reason for loss: Per GNC's vice president of marketing, Arrow did not promote the GNC brand well.
- Sent to boardroom: Surya, James, and Tim
- Firing points: Surya said that he's a good follower, but per Trump the Apprentice would have to be a leader rather than a follower. Tim was responsible for coming up with the losing idea for the project. Surya wanted James to be fired for being disloyal and very hard to work with during this task.
-
Fired:
Surya
at
Trump's
discretion.
Per
Trump
the
criteria
for
the
Apprentice
was
to
be a
good
leader,
a
good
listener,
and
a
good
problem-solver.
- The whole team agreed that Surya was the one who was responsible with the loss
- Trump believed that it was a very tough decision to make, and said that with the fire and attitude Surya has he will have great success in the future.
Lessons Learned
- Don't shoot the person with an idea in a brainstorming
session.
- Don't emulate Trump's method of going after whoever had the idea
in a failed task; the last thing you want to do is stop the
collaborative creative energy of your team, which is what will
happen if you target the idea person for blame when things go wrong
or the execution fails. It sets up a dynamic in which others will be
afraid to warn the team in the future.
- Don't be a control freak.
- As a leader, you have to direct your team's creativity, not kill
it. When Arrow's team members started brainstorming enthusiastically
about their event plans, Surya immediately shut them down. He told
them to sit for minutes in total silence while they conceptualized
their ideas.
- Speak up.
- It has nothing to do with politics. If you believe your team is
overlooking a critical mistake that could lead to a disaster, you
have to speak up - even if no one listens. When James expressed
fears that an audience of 18,000 people wouldn't be able to
understand his team's boxing match, Surya shut him down and accused
him of politicking. But when the final decision was made about the
winner and the loser, wasn't James right?
- Don't let a lack of leadership be an excuse for poor team
performance.
- Arrow failed to step up to the challenge of overcoming
Surya's poor leadership. In the real world, that spells doom for
a team (and often the company). Before Surya came to this team,
Arrow had great camaraderie. Yet this week, they almost seemed
to forfeit this task for the sake of ousting Surya -- not a sign
of a functional team or a mature approach to workplace success.
They spent too much time mocking him and too little time
strategizing about how to develop a branding message for GNC. By
contrast, despite their interpersonal team challenges, Kinetic
developed a sound strategy, created a plan, executed with
purpose and won.
- Keep it simple.
- When marketing to the masses, don't try anything too
complex. Great marketing concepts are easy to understand. Surya
should have listened to James.
- Talk to your customers in a language they understand.
- When Muna took the microphone and addressed the soccer fans in
Spanish - and when her team had their promotion's signs prepared in
both English and Spanish - her team showed good marketing savvy.
This appears to obvious. but as we saw in the mall promotion a few
weeks ago, it is a marketing basic that is easy to forget.
- Show respect.
- Surya wasn't a respectful leader and his team members
weren't respectful followers. James said Surya treated them like
children. Several Arrow members responded by mocking Surya as he
tried to put structure to a brainstorming session. Advice to
leaders -- be respectful to earn respect.
- Be authentic.
- Don't look down on the people you lead; they can usually see through insincerity. Even Trump showed his more
human side this week while playing golf with the winning team, and
seemed more natural and supportive of the candidates. On the other
hand, Surya began this week's task by trying way too hard to
convince his team that he joined them because he recognized they
were smart and strong. The problem: His team didn't buy what he was
selling, a recipe for leadership failure.
- Don't act like an outsider.
- Surya told Trump in the boardroom that he felt like an
"outsider" on his team. No wonder; how do you think his disloyal
move of sneaking off to the bushes to strategize with the other team
went over? On the other hand, don't bother other people simply
because you want to appear involved. If you are in a place where
you have nothing to contribute, direct your efforts elsewhere.
At the prop-building shop, Muna kept asking silly, micromanaging
questions to the men who were building the props for her team's
halftime show. Like James, she was speaking up about her team's
plans. But unlike him, she didn't really have anything to say.
- Learn from your mistakes.
- This time Kinetic practiced before their event (after the Lexus
fiasco), and it paid off.
- Don't hold grudges.
- Kinetic appears to be moving in the right direction. Kristine
indicated she wants to rectify her interpersonal challenges with
Muna by saying, "Hopefully we can correct any issues we have on our
team and move forward." Differences are part of workplace reality;
what separates mature professionals from those with a lack of
emotional intelligence is in how they deal with the differences.
- Stay in touch with reality.
- Surya was so caught up in the fantasy of his great
leadership skills that he failed to recognize that neither his
team nor the audience was with him. He was under the delusion
that their event was a huge success, apparently not noticing
that few people in the stadium were clapping or engaged. He let
his ego take over his observation skills. Effective leaders pay
attention and watch for signs of whether people are connected
and engaged.
|
|
© 1998-2007 Maureen
Moriarty/Seattle Post-Intelligencer |
| The Report Card |
Kinetic:
- Effort --
- Performance --
- Creativity --
|
|
|
Arrow:
- Effort --
- Performance --
- Creativity --
|
|
|
|
|
|