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This week's assignment:
Promote a new Lexus sedan with a VIP event; the team with
the highest guest-event satisfaction ratings won.
In the boardroom
PM Jenn started out on the hot seat for the team's lackluster
performance. But Trump's steely gaze soon shifted to "creatives" Angela
and Derek, who produced meager signage, a dubious "magical" theme and
low-brow go-cart rides. Derek admitted he'd just suggested the go-carts
to get things rolling, and joked that perhaps he found them appropriate
because he was "white trash."
Trump didn't think it was funny, or that being "white trash" was right
for the Trump Organization, and
fired Derek on the spot.
But dumping Derek was just the beginning. After Randal described
Kinetic's event as "very, very
average," and Trump favorite Angela asserted that
"Jenn dropped the ball," the
Kinetic PM knew she was in serious peril. As it became clear that Trump
was winding up to fire her, Jenn interrupted the mogul. Before she was
booted, Jenn wanted to correct the impression that her team didn't
respect her. The distinction was duly noted by Trump, who told Jenn,
"They respect you.
You're fired."
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Commentary
- Prologue:
Randal Pinkett,
Season 4 Apprentice,
served as a
substitute boardroom
judge
- Arrow project
manager: Surya
- Kinetic
project manager:
Jenn
- Winning Team:
Arrow
- Reasons
for Win: The
team promoted
the concept of
luxury properly
and allowed
their guests to
either take a
look at the
Lexus LS 460's
features or to
just simply take
a test drive of
the LS 460.
Arrow received
an overall
rating score of
94 points (out
of 100) from the
attendees.
- Reward:
A chance to
participate in
creating a
freestyle rap
with
Snoop Dogg.
- Losing Team:
Kinetic
- Reasons for
Loss: The team
had less signage,
utilized go-karts
and an illusionist
for crowd
entertainment, which
were out-of-place
for the Lexus brand.
The presentation was
also shaky and
flawed. They also
promoted the concept
of luxury
improperly. They
received an overall
rating score of 84
points (out of 100)
from the attendees.
- Randal, who
admits to owning
a Lexus vehicle
in Yahoo's uncut
boardroom battle
clips, brought
up the go-kart
blunder.
- Sent to
boardroom: No
final boardroom.
- Reason
for not holding
a final
boardroom
session:
While Trump
indicated that
he "did not want
to waste time,"
he already had
enough
information to
terminate Jenn's
candidacy
(regardless of
whom Jenn wanted
to send back for
a final
boardroom).
- Fired:
Derek was fired
before the last
intermission for
unprofessional
conduct and
stupidity in the
boardroom (when he
jokingly referring
to himself as "white
trash",
to which Trump took
offense). Despite
earning her team's
respect, Jenn was
fired at the end of
the airing for poor
decision-making
throughout the task,
allowing for ideas
like the go-karts to
be approved.
- After Jenn's
firing, Trump
commented on his
displeasure with
Angela's poor
performance in
this task.
Lessons Learned
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© 1998-2007 Maureen
Moriarty/Seattle Post-Intelligencer |
| The Report Card |
Kinetic:
- Effort --
- Performance --
- Creativity --
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Arrow:
- Effort --
- Performance --
- Creativity --
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