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This week's assignment:
Ten candidates remained last week when
Martha Stewart visited the candidates' loft for an unannounced visit to give
the suite the "white glove" test. The next day, Stewart, speaking via cell
phone while trimming hedges, gave the two teams their instructions for the
next task.
This week's assignment: Create celebrity
experiences to auction at the charity event, "Broadway Barks." The event was
an "Oscar" night for dogs, featuring cute canines in tuxes. The winner would
be the team that raised the most money.
Both teams, Primarius and Matchstick,
created and negotiated imaginative, desirable celebrity experiences and
raised considerable money. Primarius, however, raised more money, bringing
in $44,100 versus Matchstick's $40,350.
Marcela, Matchstick's team leader, and
David were brought into the conference room to face firing by Stewart.
Neither of
them was very involved in the actual negotiating
or were very effective during the task.
David even annoyed legendary TV producer and talk show host Merv Griffin,
one of his team's celebrities, because he constantly typed on a computer
during the team's interview session.In
the end, Stewart felt David was too young and immature to be an executive
with her company and dismissed him.
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Lessons Learned
FIT
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Giving back.
The task for this episode demonstrated sound business strategy from
Stewart and was squarely aligned with her target consumer's
preferences. Stewart knows it is a winning formula to connect with her
customers, and she uses pets to do this. Aligning with charities and
cause-related marketing is simply good business for any company. It
creates good will and positions the business in a positive light with
customers.
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Stand by your team.
In the beginning of the episode, Primarius waited anxiously to see
whom Stewart had fired, nervous no doubt that they might still be
saddled with Jim. Sarah, however, displayed professional maturity
noting, "whoever walks through that door gets 100 percent of my
support. They are still on my team." Good for her. True team players
understand that though they don't always control the cards they are
dealt, they have to make the best play with them.
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Establish rapport.
Amanda began her negotiation meeting with celebrity Fran Drescher by
first complimenting her inspirational cancer book. Smart negotiators
find a point of connection with their customers. They acknowledge them
and note something they have in common. The best salespeople will even
mirror their prospects communication style and body posture. This puts
people at ease and makes them feel more comfortable.
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Do your homework before
negotiations. Despite their project manager
Jim's direction to get drunk and forget about work, Primarius members
Carrie and Bethenny -- who seem to actually care about their careers
-- smartly spent time preparing for their morning meeting by
researching their celebrity, Todd Oldham. Their research paid off
because this was the final auction item -- and it pushed the team's
auction earnings ahead of Matchstick's.
UNFIT
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Professional boundaries.
Jim continues to display inappropriate behavior. Has it occurred to
him that he is on national television and may be committing career
suicide? This week, as project manager, he took his team to a bar to
celebrate. Mind you, taking a work team out for drinks to celebrate
isn't necessarily a bad idea, but workplace boundaries still apply.
Apparently unconcerned with conventional rules of propriety among
co-workers, Jim told a cocktail waitress "we're trying to get drunk
here. We need a beer bong, a keg and three bottles of Cuervo." And
astonishingly, Jim encouraged his team to "get drunk and have sex."
This could easily be considered sexual harassment and result in
legal liability.
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Arrogance.
Jim's arrogance and bravado is shameless, "I can get as drunk as I
want because I'm the project manager. I'm invincible." There is a
big difference between confidence -- a plus for winning in business
-- and the arrogance of a pompous jerk.
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Get in the game.
David did little to contribute to his team. He was a sideline
player. During negotiations with celebrities, the best he could
bring to the table was his laptop to take notes. Experienced
professionals ask if they can take notes during negotiations. More
importantly, if you are part of a negotiations team, contribute
something of value. The fly on the wall approach is not a good
strategy.
Both David and Marcela were too passive in the
negotiation sessions. Marcela tried to explain away her reticence by
describing herself as a "quiet force to be reckoned with," but her
explanation was not convincing. David probably felt somewhat
intimidated by the task at hand, so he retreated to the background
and took notes on a laptop.
The bottom line? If Marcela and David are introverts, they probably
prefer situations in which they can sit back, observe and
contemplate what they see and hear. Unfortunately, their silence
could lead someone to conclude that they have no contributions to
make to the task at hand. Therefore, it's important for naturally
introverted people to make the effort to say something to keep
others from thinking that they are aloof.
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Not everyone is cut out to be a
leader. While leadership skills can be
improved and fine tuned, some people simply aren't cut out to be
leaders. Project manager Marcela was clearly out of her comfort zone
in a leadership position. She brought little value to her team. She
failed to guide, direct or be involved in any of the negotiations.
Her team performed in spite of her, not because of her. The
challenge facing most organizations is leveraging the skills and
strengths of their people into areas that bring the most value to
the organization.
The Endangered
Species List:
The following people are on this week's endangered
species list, based upon the likelihood that they will "just not fit in"
in the near future:
Leslie
(Matchstick): She actually comes off the list
for now, having avoided the conference room firing session this week.
Jim (Primarius):
One can't help but think that Stewart is just dying for a good reason to
fire him, even though he was winning project manager this week. His
gloating after Primarius won the task was very unappealing. If he were a
squad leader in the Army, one might be concerned that he could be shot
by one of his own troops.
Marcela
(Matchstick): She is starting to develop a
reputation as more of a follower than a leader.
Howie (Matchstick):
His temper is still a smoldering ember waiting to burst into flames.
Gold Stars for This Week's Episode:
There are no gold stars for this week's episode.
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| The Report Card |
Primarius:
- Effort --
- Performance --
- Creativity --
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"You know,
if you came up with one additional idea, you might've gotten another
three or four thousand dollars." |
Matchstick:
- Effort --
- Performance --
- Creativity --
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