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EPISODE SIX

BANEFUL AUCTION

 

D-DAY FOR JIM

Jim survived another intense conference room to fight another day. Yet his demeanor this time was markedly subdued. The constant peril and stress had affected the loft's most bombastic candidate. As the candidates settled into their routine, they received a special guest: Martha Stewart herself. She chatted up the eager candidates and playfully inspected the state of the loft. But when she came to Jim, she became serious: would the controversial candidate accept her challenge to become project manager on the next task? Of course, no direct request from Martha could be refused. Jim's candidacy would be tested like never before.

The next day, Primarius and Matchstick were challenged to create "personal experiences" with celebrities for a pet-themed auction. As the competing camps endeavored to negotiate the most alluring packages, some candidates found it difficult to use the opportunity to step up to the plate. One project manager was surprisingly restrained in the heat of the task. Two candidates grew frustrated with their leader's arrogant attitude. And more than one candidate came under fire for failing to impress Martha's trusted associates.

In a nail-biting finish, the task was decided in the space of a single auction - and Primarius emerged as the winners. Matchstick swiftly isolated their two weakest elements, who wasted no time assembling evidence against each other. Inside the conference room, Martha took control of the proceedings, and executed one of the most difficult dismissals yet.

 FURRY FRIENDS

Martha Stewart summoned the candidates to the animal studio of her Connecticut production facility. Surrounded by a variety of creatures and critters, the doyenne of domesticity waxed poetic about the joys that pets bring to a household. This week, Martha instructed each corporation to work with four celebrities (and their pets) to create "personal experience" packages to be sold at the Beneful Celebrity Dog Charity Auction. The proceeds would benefit Broadway Barks, an organization that helps homeless animals and supports rescue groups across New York City.

Primarius' lineup of luminaries included acclaimed actor Paul Sorvino and his daughter Amanda, soap opera icon Susan Lucci, Broadway stars John Lithgow and Joanna Gleason, and superstar designer Todd Oldham. Matchstick would be working with New York Jets quarterback Chad Pennington, comedian Fran Drescher, Broadway actors Bruce Villanch and Jordan Ballard, and television legend Merv Griffin. The corporation that raised the most money at the auction would be the winners, and the losers would face Martha in the conference room - where someone would be sent home.

THE LADY VS. THE TRAMP

Matchstick, under the leadership of project manager Marcela, met their celebrities in two groups. Amanda and Dawna had no problem establishing rapports with Fran Drescher and Bruce Villanch. But both candidates were frustrated by Marcela's lack of direct involvement in brainstorming creative ideas with the stars. In the other squad, David kept to himself during negotiations, preferring to take notes instead. Charles, Martha Stewart's eyes and ears during the task, noted David's dearth of participation.

Across Manhattan, Primarius handled their famous partners like seasoned pros. Pleased with the compelling packages they had created, project manager Jim predicted a sure victory. However, the divisive candidate retained his habit of rubbing his loftmates the wrong way. After a hard day's work, Primarius settled down for a good-natured meal. While Sarah and Carrie saw it as an opportunity for a working dinner, Jim was ready to relax and "get drunk." The ladies were frustrated at their project manager's cavalier attitude in the midst of the task. As Jim dismissed them as "buzz kills," Carrie and Sarah continued the corporation's hard work.

A CLOSE CALL

In the heart of Broadway, a bevy of Manhattan's elite (accompanied by their swank canines) packed an elegant theater for the charity auction. As the celebrity packages came up for auction, the audience let their wallets show their enthusiasm (or lack thereof) for the candidates' work. The dollar amounts quickly piled up, amazing everyone involved. With only one "experience" left to auction, Primarius needed the final bid to rise above $13,250 to surpass Matchstick. A desperate Jim openly doubted his tenure in the loft would last much longer.

However, when their Todd Oldham experience racked up an astounding $17,000, Primarius rocketed to a thrilling victory. In the lobby of the theater, Martha Stewart congratulated both corporations on raising an incredible amount of money for a truly deserving charity. However, only one corporation could be declared the winner, and Primarius had earned the privilege. Their reward, Martha beamed, was the satisfaction of giving - the true reward of success. Matchstick was left to contemplate a far less heartwarming experience - time with Martha in the chilling confines of the conference room.

A DOG EAT DOG WORLD

Martha Stewart began the conference room by praising Matchstick's charitable contribution to Broadway Barks. However, their loss could not go unpunished, and someone would have to be sent home. Charles criticized David's underwhelming performance on the task; not only did the young candidate hide behind note taking during negotiations, but he also failed to contribute a single idea. Dawna attacked Marcela's passive leadership style, declaring that a good manager works hard in the trenches as well as being a leader. Marcela defended herself, claiming to be an understated-yet-effective "quiet force" in the workplace.

Despite her arguments, the majority of Marcela's colleagues suggested she should go home. Martha had heard enough; she decreed only Marcela and David would return to the conference room, and the remaining four could return to the loft. Beyond the prying of curious candidate ears, Charles disparaged Marcela's hands-off leadership. Alexis reminded Martha that David has a history of meager contributions. Both executives agreed the decision would be very difficult.

With the candidates back in the conference room, Martha asked David why he wanted to work at Martha Stewart Living Omnimedia. The internet entrepreneur said he coveted the chance to develop and expand Martha's considerable reach deeper into the online realm. When asked the same question, Marcela said that she wanted the job more than anything. She declared that she understood Martha's target market, because she was Martha's target market, and revealed that she had a collection of every single Martha Stewart magazine published since 1997. On top of that, she claimed to want the job more than David. Martha countered by telling Marcela that she has not proven her capacity as a manager - and that no one was certain that such a capacity even existed. David, on the other hand, had youth and inexperience according to Martha - two qualities a manager cannot possess. Although she was sure he would be successful, Martha could not continue with David. "You're not ready for an executive position," she said, and sent him home. However, Charles was so inspired by David's impassioned speech on the internet, the executives encouraged him to contact them with further ideas, suggesting a bright future for the upbeat businessman waited just around the corner.
 

 

LESSONS LEARNED