2 3 4

EPISODE THREE


BREWING TROUBLE

 

Back at the suite, Verna voluntarily packed her bags and left her team--this time for good.

The next day, Trump reminded everyone that he had said this sixteen week job interview would be tough and then laid out the next task. The candidates would work with Nestlé, the largest food and beverage company in the world. The teams would develop and execute a marketing campaign for the company's premium coffee brand, Nescafé Taster's Choice. Each team would get a big $75,000 budget and Trump challenged them to come up with a big idea to match. The team that created the greatest buzz, as judged by two Nescafe executives, would win.

Bren nominated Danny to be Magna's Project Manager, saying he had confidence in Danny's creativity; while Angie threw her hat into the ring to be Project Manager of Net Worth.

NET WORTH
“STREET SMARTS”

MAGNA
“BOOK SMARTS”

COST-BENEFIT DECISIONS
How beneficial was each cost decision? Was each dollar spent profitably?

 

 

 

Pass/Fail

 

 

 

Pass/Fail

MARKETING
How creative were the concepts? How effective was each campaign in driving consumer interest in the product?

 

 

 

Pass/Fail

 

 

 

Pass/Fail

WINNER

 

WHO SHOULD BE FIRED? WHY?

 

 

 

LESSONS LEARNED