3 4 5

EPISODE FOUR


SOAP DOPES

 

Trump told the group that they would work with Donny Deutsch on their next task to create a 30-second commercial for a new product: Dove Cool Moisture Body Wash.  Each team would have everything they would need to make an industry-level ad: access to a state-of-the art sound stage, professional actors, crew and equipment, and a virtually unlimited budget. Donny dared them to be creative and different; he would pick the winner based on the potential demand created by each ad.

Erin was chosen to be Project Manager of Magna (Book Smarts), while Kristen volunteered to lead Net Worth (Street Smarts).

NET WORTH
“STREET SMARTS”

MAGNA
“BOOK SMARTS”

MARKETING, Part 1
How creative were the concepts for the advertisement? Who appeared to be the target consumer?

 

 

 

Pass/Fail

 

 

 

Pass/Fail

MARKETING, Part 2
How effective will each advertisement be in driving consumer interest in the product?

 

 

 

Pass/Fail

 

 

 

Pass/Fail

WINNER

 

WHO SHOULD BE FIRED? WHY?

 


 

LESSONS LEARNED