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This week's assignment:
Run a Burger King
restaurant, select a new menu item, and sell it. The winning team: the one to
earn the most revenue on sales of the item.
In the boardroom
Net Worth won the first competition with strong
leadership and marketing campaign, selling 182 burgers for a total of $596,
while Magna sold 120 burgers for a gain of $553. This episode
highlighted the necessity of controlling critical operational decisions
including: MARKETING (Advertising),
MERCHANDISING
(Point of Sale), and
STOCKING
(Inventory)
Net Worth comes out on top as common sense,
creativity, business savvy and leadership ability will be major
advantages in winning the competition.
Judgment Day.
Magna Corporation entered the boardroom and Trump said that, as a college
graduate, he was a little embarrassed that the team of college grads was
beaten by a team of high school grads. Trump got to the heart of the matter
and said he heard that the team just didn't have enough people on the cash
registers. Todd admitted that he had only two people trained to run the
registers. George jumped in and said that the other team had three people
trained on the cash registers. He said that Magna ought to be ashamed that
they missed the basic point of having the ability to handle sales. Carolyn
said she thought the promotion was "horrific." George said he couldn't tell
what the team was trying to promote. Carolyn said that Danny looked like a
street performer. Danny argued that he drew attention to the restaurant and
got people in. But Carolyn countered that the job wasn't just to get people
into the restaurant; it was to promote and sell the new burger the team had
selected. Todd jumped in and called the marketing horrendous. Donald then
questioned Danny's wardrobe and wondered if Danny could succeed in the Trump
organization with the way he dresses. Verna agreed it would be a handicap.
Erin said that while she loved the way Danny dresses, you have to dress in
the right clothes to succeed in the corporate world. Trump went around the
table and asked each candidate who they would fire. Todd, Verna, Bren, Alex,
and even Stephanie (Danny's marketing partner) all said Danny. Kendra said
Todd should be fired - but only because he couldn't control Danny. Danny
said he would fire Todd because not enough people were trained on the cash
registers. Todd picked Alex and Danny to come back to the boardroom to face
the firing with him. The others on the team were safe... for at least one
more week.
After Todd, Alex and Danny left,
George said he thought that Danny was a loose cannon, but felt that Magna
lost the task because they didn't have enough people trained on the cash
registers - and that was ultimately Todd's responsibility as Project
Manager. Carolyn agreed. Todd, Alex and Danny entered the boardroom again.
Trump and Carolyn fired questions at Todd about how many of his team members
were trained to run the cash registers. Again, Todd had to admit that only
two out of the entire team of nine could operate them. But just as the
pressure was building on Todd, Alex diverted some of it to himself when he
admitted that, as the person in charge of the staff, he had made the
decision to train just two people on the registers. Trump said that he first
thought Alex was safe, but he didn't think so anymore. Trump said that all
of a sudden Danny looked like he was coming back. Todd tried to shift some
of the heat back to Danny by calling him "uncontrollable". But Trump and
Carolyn said that Danny was Todd's failure because Todd couldn't manage him.
Trump said Alex did a lousy job. Trump added that Todd didn't lead and
failed to make sure enough people were trained on the cash registers. And
Trump called Danny a "disaster". Finally, Trump said that this decision was
hard for him, but he looked Todd in the eye and told him, "You didn't have
the leadership. You're fired.
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Lessons Learned
Training Is Key: Broad-based and Job-specific
"A leader's job is made easier if he or she has a team of well trained
employees. Not only should employees be trained to do the job for which they
were hired, but they should also be trained to step in and assist a
colleague when needed. Ideally, employees should be trained and empowered to
make independent decisions that will contribute to the group's achievement
of its mission."
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Find out what your team knows. Conduct a training needs
assessment for each of your employees. This should be done when someone
first joins the staff and as part of the performance management process.
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Educate everyone about the business you're in. Make sure all
employees know what the real business of the organization is, what it
offers, and the needs of its customers. Then relate the tasks of each
person and team to the overall objectives of the organization.
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Be a part of the training. Demonstrate its importance to the
group by taking time away from your own work to learn the same skills
that your team is learning. Besides the motivational value of your
participation, you may never know when you have to step in and do work
assigned to one of your staff members.
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Include staff in the planning process. Employees will get the
most out of the training if they feel strong ownership in the plan and
its success.
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Link training to business needs. The business plan or
department goals will be met if the training is tied to strategic goals.
If it isn't, the goals or plan may be compromised.
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Cross-train team members. That way they can fill another
person's job when the need arises-when a staff member is on vacation or
ill. This ensures that the work still gets done. It also enables you to
address hourly, weekly or seasonal changes in workload.
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Empower your staff. Train them to succeed. Empowering
employees can inspire them to higher levels of performance, but
employees must understand fully the amount of authority they have.
Periodic reviews ensure that the scope of authority is clear.
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Encourage continuous learning. In addition to job-specific
and cross-training, find opportunities for your staff to have
opportunities for other professional development. Such training enables
them to learn new skills and behaviors, to gain confidence, and to
prepare to take on new responsibilities as the need arises.
PASS
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Outstanding leadership. John, the project
leader for Net Worth, proved himself to be a charismatic, unifying and
inspiring leader. His was one of the best displays of leadership on "The Apprentice." He set clear expectations and made
sound decisions for his team. He identified strengths of team members,
found and vocalized common ground, and united them with his
enthusiasm, passion and positive attitude.
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Authority. John commanded the immediate
respect of his team by instructing them to "raise your hands" when
they had something to say. He set clear expectations for behavior up
front and brought about a rapid state of order and structure.
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You are one of us. Kudos to John, who called
in the regular Burger King staff and asked, "How many of you have
graduated from college? Guess what? Neither did we. They think they
are better than we are. Let's have some fun and prove them wrong." He
motivated and unified the team.
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Market the simple.
John wisely directed his
team to choose the new burger it believed would be the simplest to
market. Net Worth chose the Western Angus Burger, which allowed it to
quickly develop an effective marketing campaign. Net Worth offered a
free trip to Las Vegas in contrast to Magna's ball toss.
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Behaviorally specific instructions. Kudos to
the Burger King staff member for directing Magna's Erin, who obviously
had never worked in a fast-food joint, not to put her "hands on her
hips." He gave her direction that could not be misunderstood.
FAIL
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Delegation. Todd, the project manager for
Magna, relied too much on delegation. Leaders can't afford to be
hands-off managers with a brand-new team. Delegation can be effective
with confidence in the person's experience and competence. Otherwise,
it can lead to disaster.
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POS (point of sale) -- no sale, no revenue.
Slow food is an oxymoron in the fast-food business. Magna blew it when
it tried to train people with no experience to work the cash registers,
while Net Worth simplified and specialized by focusing instead on
selling the burger they knew how to key into the register.
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Scape-goating. Danny
is eccentric and over
the top. His entire team -- except Kendra, who held Todd accountable
for not controlling Danny -- targeted him in the boardroom. Team
members too often scapegoat someone who is "out there" when they do
not want to be held responsible when things go south.
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Leader who didn't get his hands dirty.
Despite his claim that he had run a restaurant, Todd couldn't operate
a cash register. Leaders sometimes need to roll up their sleeves and
work alongside their teams during times of crisis or understaffing.
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Dress for success. Danny's street-performer
style of polyester leisure suits and unkempt long hair are not going
to fly in Trump's corporate world. Savvy business professionals dress
to fit their corporate environment.
The Report Card
Net Worth:
- Effort --
- Performance --
- Creativity --
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A
B
B |
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| WEEK ONE |
BOOK SMARTS
Magna
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STREET SMARTS
Net Worth
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Magna:
- Effort --
- Performance --
- Creativity --
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C
D
F |
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