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EPISODE ONE LESSONS


Richmond.com

Maureen Moriarty
Seattle Post-Intelligencer

 

This week's assignment:

Run a Burger King restaurant, select a new menu item, and sell it. The winning team: the one to earn the most revenue on sales of the item.

In the boardroom

Net Worth won the first competition with strong leadership and marketing campaign, selling 182 burgers for a total of $596, while Magna sold 120 burgers for a gain of $553.  This episode highlighted the necessity of controlling critical operational decisions including: MARKETING (Advertising), MERCHANDISING (Point of Sale), and STOCKING (Inventory)

Net Worth comes out on top as common sense, creativity, business savvy and leadership ability will be major advantages in winning the competition.

Judgment Day. Magna Corporation entered the boardroom and Trump said that, as a college graduate, he was a little embarrassed that the team of college grads was beaten by a team of high school grads. Trump got to the heart of the matter and said he heard that the team just didn't have enough people on the cash registers. Todd admitted that he had only two people trained to run the registers. George jumped in and said that the other team had three people trained on the cash registers. He said that Magna ought to be ashamed that they missed the basic point of having the ability to handle sales. Carolyn said she thought the promotion was "horrific." George said he couldn't tell what the team was trying to promote. Carolyn said that Danny looked like a street performer. Danny argued that he drew attention to the restaurant and got people in. But Carolyn countered that the job wasn't just to get people into the restaurant; it was to promote and sell the new burger the team had selected. Todd jumped in and called the marketing horrendous. Donald then questioned Danny's wardrobe and wondered if Danny could succeed in the Trump organization with the way he dresses. Verna agreed it would be a handicap. Erin said that while she loved the way Danny dresses, you have to dress in the right clothes to succeed in the corporate world. Trump went around the table and asked each candidate who they would fire. Todd, Verna, Bren, Alex, and even Stephanie (Danny's marketing partner) all said Danny. Kendra said Todd should be fired - but only because he couldn't control Danny. Danny said he would fire Todd because not enough people were trained on the cash registers. Todd picked Alex and Danny to come back to the boardroom to face the firing with him. The others on the team were safe... for at least one more week.

 After Todd, Alex and Danny left, George said he thought that Danny was a loose cannon, but felt that Magna lost the task because they didn't have enough people trained on the cash registers - and that was ultimately Todd's responsibility as Project Manager. Carolyn agreed. Todd, Alex and Danny entered the boardroom again. Trump and Carolyn fired questions at Todd about how many of his team members were trained to run the cash registers. Again, Todd had to admit that only two out of the entire team of nine could operate them. But just as the pressure was building on Todd, Alex diverted some of it to himself when he admitted that, as the person in charge of the staff, he had made the decision to train just two people on the registers. Trump said that he first thought Alex was safe, but he didn't think so anymore. Trump said that all of a sudden Danny looked like he was coming back. Todd tried to shift some of the heat back to Danny by calling him "uncontrollable". But Trump and Carolyn said that Danny was Todd's failure because Todd couldn't manage him. Trump said Alex did a lousy job. Trump added that Todd didn't lead and failed to make sure enough people were trained on the cash registers. And Trump called Danny a "disaster". Finally, Trump said that this decision was hard for him, but he looked Todd in the eye and told him, "You didn't have the leadership. You're fired.


Lessons Learned

Training Is Key: Broad-based and Job-specific

"A leader's job is made easier if he or she has a team of well trained employees. Not only should employees be trained to do the job for which they were hired, but they should also be trained to step in and assist a colleague when needed. Ideally, employees should be trained and empowered to make independent decisions that will contribute to the group's achievement of its mission."

  • Find out what your team knows. Conduct a training needs assessment for each of your employees. This should be done when someone first joins the staff and as part of the performance management process.

  • Educate everyone about the business you're in. Make sure all employees know what the real business of the organization is, what it offers, and the needs of its customers. Then relate the tasks of each person and team to the overall objectives of the organization.

  • Be a part of the training. Demonstrate its importance to the group by taking time away from your own work to learn the same skills that your team is learning. Besides the motivational value of your participation, you may never know when you have to step in and do work assigned to one of your staff members.

  • Include staff in the planning process. Employees will get the most out of the training if they feel strong ownership in the plan and its success.

  • Link training to business needs. The business plan or department goals will be met if the training is tied to strategic goals. If it isn't, the goals or plan may be compromised.

  • Cross-train team members. That way they can fill another person's job when the need arises-when a staff member is on vacation or ill. This ensures that the work still gets done. It also enables you to address hourly, weekly or seasonal changes in workload.

  • Empower your staff. Train them to succeed. Empowering employees can inspire them to higher levels of performance, but employees must understand fully the amount of authority they have. Periodic reviews ensure that the scope of authority is clear.

  • Encourage continuous learning. In addition to job-specific and cross-training, find opportunities for your staff to have opportunities for other professional development. Such training enables them to learn new skills and behaviors, to gain confidence, and to prepare to take on new responsibilities as the need arises.


PASS

  • Outstanding leadership. John, the project leader for Net Worth, proved himself to be a charismatic, unifying and inspiring leader. His was one of the best displays of leadership on "The Apprentice." He set clear expectations and made sound decisions for his team. He identified strengths of team members, found and vocalized common ground, and united them with his enthusiasm, passion and positive attitude.
     

  • Authority. John commanded the immediate respect of his team by instructing them to "raise your hands" when they had something to say. He set clear expectations for behavior up front and brought about a rapid state of order and structure.
     

  • You are one of us. Kudos to John, who called in the regular Burger King staff and asked, "How many of you have graduated from college? Guess what? Neither did we. They think they are better than we are. Let's have some fun and prove them wrong." He motivated and unified the team.
     

  • Market the simple. John wisely directed his team to choose the new burger it believed would be the simplest to market. Net Worth chose the Western Angus Burger, which allowed it to quickly develop an effective marketing campaign. Net Worth offered a free trip to Las Vegas in contrast to Magna's ball toss.
     

  • Behaviorally specific instructions. Kudos to the Burger King staff member for directing Magna's Erin, who obviously had never worked in a fast-food joint, not to put her "hands on her hips." He gave her direction that could not be misunderstood.

FAIL

  • Delegation. Todd, the project manager for Magna, relied too much on delegation. Leaders can't afford to be hands-off managers with a brand-new team. Delegation can be effective with confidence in the person's experience and competence. Otherwise, it can lead to disaster.
     

  • POS (point of sale) -- no sale, no revenue. Slow food is an oxymoron in the fast-food business. Magna blew it when it tried to train people with no experience to work the cash registers, while Net Worth simplified and specialized by focusing instead on selling the burger they knew how to key into the register.
     

  • Scape-goating. Danny is eccentric and over the top. His entire team -- except Kendra, who held Todd accountable for not controlling Danny -- targeted him in the boardroom. Team members too often scapegoat someone who is "out there" when they do not want to be held responsible when things go south.
     

  • Leader who didn't get his hands dirty. Despite his claim that he had run a restaurant, Todd couldn't operate a cash register. Leaders sometimes need to roll up their sleeves and work alongside their teams during times of crisis or understaffing.
     

  • Dress for success. Danny's street-performer style of polyester leisure suits and unkempt long hair are not going to fly in Trump's corporate world. Savvy business professionals dress to fit their corporate environment.


The Report Card

Net Worth:
  • Effort --
  • Performance --
  • Creativity --

 

A
B
B
WEEK ONE
BOOK SMARTS
Magna

STREET SMARTS
Net Worth

Magna:
  • Effort --
  • Performance --
  • Creativity --

 

C
D
F
 

 

EPISODE 1

 

LESSONS LEARNED