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EPISODE SIX

SPORTING GOODS

 

Outer Space and Inner Turmoil

Needing to shake up the troubled Capital Edge, Carolyn called the corporations to the boardroom and shuffled the deck. Alla, Capital Edge's new project manager, was instructed to dump three players to Excel. She cut loose Jennifer M., Rebecca, and Marshawn. Josh, leading Excel, discarded Clay, Adam, and Markus. With the reorganization complete, Carolyn set the corporations to the task of creating an interactive sales event for Dick's Sporting Goods.

Despite knowing very little about golf, Capital Edge thought it was the hottest sport going and took a swing at increasing golf sales for their event. Excel played to their strength-James' knowledge of baseball--and built a diamond on the sales floor. When they added a batting cage, it hogged the space, but managed to attract a crowd. Unfortunately, it didn't result in many sales and Capital Edge won the task in a lopsided fashion.

Capital Edge jetted off to Montauk for a relaxing fishing cruise and a luxurious dinner. Excel slumped into the boardroom to face an angry Trump. Incredulous that their event had actually decreased sales, Trump slammed Excel for the worst defeat in boardroom history. He noted that Mark and James had fun with the kids but didn't sell a thing, while supposed sales queen Jennifer M. didn't do much better. Worst of all, Trump called Josh a "very ineffective leader." Shocking the embattled corporation, he fired all four of them, sending the bulk of Excel into unexpected exile.

Early to Rise, Big Surprise

After the corporations had gotten over the shock of Zathura-mispronouncing Jennifer M. making it back safely to the suite, they were told to pick project managers first thing in the morning and report to the boardroom. "When you get a call to pick your PM in advance you know something funky's about to happen," said Josh. But not fearing the funk, he stepped up to lead Excel. Alla did the same for Capital Edge.

In the boardroom, Carolyn asked Alla to jettison the three weakest members of Capital Edge to Excel. She chose Jennifer M., Rebecca, and Marshawn. Josh returned the disfavor by ejecting those he saw as Excel's weak links: Clay, Adam, and Markus. Carolyn then assigned the shuffled corporations their task: To create an interactive sales event for Dick's Sporting Goods based on a single sports category, then sell the most goods within that category. Alla and Josh also faced a second task: the challenge of integrating new members into their corporations.

From Major League to Bush League

Though not exactly a sporty bunch, Capital Edge knew that golf was a hot, upscale pastime. Alla's overall sales concept emphasized fashion, function and family fun. To that end, Capital Edge built a mini golf course that would lure kids and keep parents nearby to be hit up for sales of clubs, accessories and attire. Alla clashed with Clay early on in the task when his negativity was in full bloom, but she grudgingly granted him kudos later: "I have to give him credit, Clay performed well in sales. Maybe this is one of the very, very few of Clay's talents."

Meanwhile, Excel was supremely confident. James, the ballplayer who had bonded with the New York Mets two weeks earlier, felt in the zone and suggested a baseball theme with a batting cage demo. The concept was swiftly approved. According to Josh's plan, each corner of their mini baseball diamond would be a sales station. The batting cage, however, gobbled up most of the space. The kids loved the event and their parents gathered around, but not many products were sold. Bill Rancic, observing for Mr. Trump, noted ominously that, "It's not about batting practice, it's about converting customers to sales."

Clear Sailing and Huge Sales

Trump, away on business, listened in on the results via cell phone from the lush greenery of Trump National Golf course in Los Angeles. Despite their supposed sports expertise, Excel took their collective eye off the ball. Capital Edge increased sales 74 percent with their event, but Excel wound up driving sales down by 34 percent. "It was a huge ass-kicking of exponential proportions," said James, speaking for a dejected Excel.

Triumphant Capital Edge boarded a private jet and soared off to Montauk for a day of sport fishing and an evening of fine dining on the beach. Felisha was thrilled that Capital Edge finally pulled out of their tailspin: "We rocked and rolled, we steamrolled over the other team." After catching a fish and soaking up the warmth of a beautiful bonfire on the beach, Adam beamed, "We were definitely living it up, Trump-style."

Boardroom Bloodbath: Excel Expelled

Even though he was dressed in a tux for dinner at the Metropolitan Museum of Art, Trump was in anything but a festive mood. "This is the worst defeat we've ever had," he said. "No team has ever lost by as much as you." While acknowledging that Excel drew a big crowd, Trump noted that they failed to translate that attention into sales: "You created something that should have been a winner and made it a loser." Bill and Carolyn stood up for Rebecca, Marshawn and Brian as the only Excel members who pulled their weight in sales, so Trump released them back to the suite.

Trump took James to task for his idea of the batting cage which had overshadowed the main point of the task: sales. Trump also lashed out at Mark, who had spent the entire event feeding balls into the pitching machine and didn't sell a single item. As the PM, Josh took some responsibility for the disastrous loss, but pegged Jennifer M. as the one in charge of sales. She'd claimed to be a sales expert but failed to deliver. She tried to talk her way out of it, challenging a contemptuous Trump. "You shouldn't fire me. That would be a big mistake," said Jennifer. But Trump made no mistake. He hit a boardroom grand slam and drove the four of them home. "You're all fired," he said. "Go home."

 

 

LESSONS LEARNED