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EPISODE FIVE LESSONS

  This week's assignment:

To harvest and package honey for Sue Bee Honey brands and to sell the harvested honey through assigned Ralph's supermarkets locations. The winner was the team that sold the most honey.

In the boardroom

When the hour of judgment arrived, Trump expressed surprise at Aaron's low-key leadership on the task, as well as in the previous week's boardroom. Inexplicably, the Arrow PM had been an almost mute adviser on Trump's side of the table. Aaron said that he hadn't wanted to step on anyone's toes, but Trump and Sean both felt Aaron was playing it way too safe.

Another boardroom surprise: Aimee talked a much more forceful game as an adviser than she showed as a leader during the task, with Trump even referring to her as a "hard ass." The conflict over firing offenses quickly shaped up as a battle between Aaron's blasé management style and Surya's case of analysis paralysis. Not one to take a challenge lightly, Surya defended himself passionately and asserted that Aaron failed to properly delegate responsibility.

Instead of swiftly dragging Surya and Aaron back for the inevitable final boardroom smackdown, the mogul suddenly shifted gears when he caught wind of the budding romance between Tim and Nicole. Trump joked to a blushing Tim that, "You may become the Apprentice if you pull this off."

After all this friendly love-connection banter, Aaron chose to bring Nicole back to the boardroom along with Surya. Trump was mystified about Nicole's blame for the loss and remained skeptical about scape-goating the man who had helped Arrow win the week before. Sean pointed out that under Aaron's leadership there was a lack of signage and traffic at the event and noted that Aaron's strong sales expertise should have been brought to bear sooner in the task. Trump agreed. "You were weak on sales and, sadly, you were really weak in the boardroom. In addition, I didn't see the leadership for this task," said Trump. "Aaron, you're fired."

Not content to leave well enough alone, Surya almost shot himself in the foot when he tried to continue the conversation on the way out the door. But Trump forcefully shut him down, "You just made it by the skin of your ass." Note to Surya: Quit while you're ahead.


Commentary

  • Prologue:
    • Sean Yazbeck, Season 5 Apprentice, filled in for Ivanka for this task again.
    • Donald Trump was away on business for the bulk of the task, including hearing the results and announcing the reward while in front of a crowd in Minnesota, but was back for boardroom sessions.
  • Kinetic project manager: Aimee
  • Arrow project manager: Aaron
  • Winning Team: Kinetic
    • Reasons for win: Kinetic had a good marketing strategy, with Derek creating a buzz with the bee suit, Angela with the slogan "Olympic Gold honey" since she was an Olympic winner. The team pulled together without strong leadership from Aimee. They had a total of $836 in sales.
    • Reward: A basketball game versus and training with basketball legends Kareem Abdul-Jabaar, James Worthy, and Los Angeles Lakers coach Phil Jackson.
  • Losing Team: Arrow
    • Reasons for loss: Aaron performed poorly as a project manager, there was no marketing strategy (such as signage) which Aaron claimed was Surya's responsibility, and Tim and Nicole were unsuccessful at any bulk sales. They had a total of $775 in sales.
    • Sent to boardroom: Aaron, Surya, and Nicole
      • Key firing points: Trump reflected Aaron's lack of input in the previous week's boardroom in addition to a couple of key flaws Trump and Surya pointed out. Although Nicole was brought to judgment, was not held liable for the loss since she did her best as far as bulk sales are concerned.
  • Fired: Aaron for leaving the tasks to his subordinates intentionally, weak leadership, poor strategy, and not helping the team during the supermarket portion of the task. Surya did poorly due to his marketing strategies, but Trump decided to give Surya a second chance.

Lessons Learned

  • Someone has to lead.

    •  As project managers, neither Aaron nor Aimee demonstrated effective leadership in this task. Aimee lucked out that her team came up with a plan in spite of her -- but certainly not because of her. Aaron seemed uninterested. He didn't delegate, decide or provide clear roles or expectations. Notice, however, that on both teams, leaders emerged in the void. Stefani got team Arrow selling and focused, while Derek and Muna took charge of getting the honey on store shelves when Aimee failed to lead. Leadership doesn't always come from the designated leader.

  • Commit.
    •  Aaron was really fired before he started the second task. Trump didn't like that he was silent as his boardroom adviser in the previous episode. Aaron said he didn't want to "stick his neck out," but this only proved to Trump that he wasn't confident or a risk taker. He further shot himself in the foot when Stefani asked him to help with sales (knowing his profession was sales). He said he "hated sales" and less than half-heartedly tried to sell, despite sales being the difference between winning and losing on this task.
  • Camaraderie helps relieve stress.
    • When Arrow's honey production line was failing, many people might have responded by getting upset. Not this team. And what's the point of getting upset? It only makes the situation worse. Frank, in particular, has a very jovial style that is effective in a time of crisis.

  • Whose job is it, anyway?
    • In the boardroom, Aaron tried to pin marketing on Surya, but because he never made it clear to Surya during the task that he was in charge of marketing, his boardroom tactic didn't work. This is a common workplace problem when leaders fail to make clear to team members what their roles are and set clear expectations. Aaron failed to do this. 

  • Roll up your sleeves.
    • Credit goes to Stefani for facing her fear of bees and going in with her team to harvest the honey. Being a team player sometimes means doing tasks that you don't enjoy or that make you uncomfortable. She proved to her team she is willing to do what it takes to help on the front lines.
  • Avoid overusing business jargon.
    • Surya spouted off business jargon and theory that left his teammates perplexed and rolling their eyes. The funniest exchange of the episode: James tries to simplify Surya's jargon, telling them all they have to do is make honey and sell it. "Revenue maximization," Surya explains. James looks incredulous, responding with, "Making money?" James got it right by getting right to the point.
  • Move on.
    • Recognize your own mistakes fast, and abandon them as quickly as possible. It makes you look stronger, not weaker. When Tim and Nicole left the store to try to make volume sales, the idea fizzled fast. But instead of returning to the store at once to sell alongside the rest of their team, they lingered too long trying to make their unsuccessful idea work
  • Desperate times called for desperate actions.
    • When your current strategies are not working, substitute something different. This concept was demonstrated by Kinetic during the task: although Kinetic initially looked like it would go down in flames, it overcame its leader's weakness with creative marketing initiative. Derek donned a bee suit and the team set up an impromptu promotion using its Olympic gold medalist to endorse the product. Their quick action generated profits - fast. .
  • No respect.
    • Donald Trump provided future business leaders with an amazing lesson of how not to be professional. He was consistently demeaning to the candidates with his trash talk. Trump used the word "ass" in reference to just about everyone in the room. You can judge a person's character by how they treat other people. To earn respect as a leader, you must demonstrate respect. Lack of respect for your people does not increase performance, trust or loyalty.


© 1998-2007 Maureen Moriarty/Seattle Post-Intelligencer

The Report Card
Kinetic:
  • Effort --
  • Performance --
  • Creativity --


 
Arrow:
  • Effort --
  • Performance --
  • Creativity --


 

 

 

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