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This week's assignment:
To harvest and package honey for Sue Bee Honey brands and
to sell the harvested honey through assigned Ralph's supermarkets locations.
The winner was the team that sold the most honey.
In the boardroom
When the hour of judgment arrived, Trump expressed surprise at
Aaron's low-key leadership on the task, as well as in the previous
week's boardroom. Inexplicably, the Arrow PM had been an almost mute
adviser on Trump's side of the table. Aaron said that he hadn't wanted
to step on anyone's toes, but Trump and Sean both felt Aaron was playing
it way too safe.
Another boardroom surprise: Aimee talked a much more forceful game as
an adviser than she showed as a leader during the task, with Trump even
referring to her as a "hard ass."
The conflict over firing offenses quickly shaped up as a battle between
Aaron's blasé management style and Surya's case of analysis paralysis.
Not one to take a challenge lightly, Surya
defended himself passionately and
asserted that Aaron failed to properly delegate responsibility.
Instead of swiftly dragging Surya and Aaron back for the inevitable
final boardroom smackdown, the mogul suddenly shifted gears when he
caught wind of the
budding romance between Tim and Nicole.
Trump joked to a blushing Tim that,
"You may become the Apprentice if you pull this off."
After all this friendly love-connection banter, Aaron chose to bring
Nicole back to the boardroom along with Surya. Trump was mystified about
Nicole's blame for the loss and remained skeptical about scape-goating
the man who had helped Arrow win the week before. Sean pointed out that
under Aaron's leadership there was a lack of signage and traffic at the
event and noted that Aaron's strong sales expertise should have been
brought to bear sooner in the task. Trump agreed.
"You were weak on sales and, sadly, you
were really weak in the boardroom. In addition, I didn't see the
leadership for this task," said Trump.
"Aaron,
you're fired."
Not content to leave well enough alone, Surya almost shot himself in
the foot when he tried to continue the conversation on the way out the
door. But Trump forcefully shut him down,
"You just made it by the skin of your
ass." Note to Surya: Quit while you're ahead.
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Commentary
- Prologue:
-
Sean Yazbeck,
Season 5
Apprentice, filled in for Ivanka for this task
again.
- Donald Trump was away on business for the
bulk of the task, including hearing the results
and announcing the reward while in front of a
crowd in
Minnesota, but
was back for boardroom sessions.
- Kinetic project manager: Aimee
- Arrow project manager: Aaron
- Winning Team: Kinetic
- Reasons for win: Kinetic had a good
marketing strategy, with Derek creating a buzz
with the bee suit, Angela with the slogan
"Olympic Gold honey" since she was an Olympic
winner. The team pulled together without strong
leadership from Aimee. They had a total of $836
in sales.
- Reward: A basketball game versus and
training with basketball legends
Kareem Abdul-Jabaar,
James Worthy,
and
Los Angeles Lakers
coach
Phil Jackson.
- Losing Team: Arrow
- Reasons for loss: Aaron performed
poorly as a project manager, there was no
marketing strategy (such as signage) which Aaron
claimed was Surya's responsibility, and Tim and
Nicole were unsuccessful at any bulk sales. They
had a total of $775 in sales.
- Sent to boardroom: Aaron, Surya, and
Nicole
- Key firing points: Trump
reflected Aaron's lack of input in the
previous week's boardroom in addition to a
couple of key flaws Trump and Surya pointed
out. Although Nicole was brought to
judgment, was not held liable for the loss
since she did her best as far as bulk sales
are concerned.
- Fired: Aaron for leaving the tasks to his
subordinates intentionally, weak leadership, poor
strategy, and not helping the team during the
supermarket portion of the task. Surya did poorly
due to his marketing strategies, but Trump decided
to give Surya a second chance.
Lessons Learned
-
Someone has to lead.
-
As project managers, neither Aaron nor
Aimee demonstrated effective leadership in this task. Aimee
lucked out that her team came up with a plan in spite of her --
but certainly not because of her. Aaron seemed uninterested. He
didn't delegate, decide or provide clear roles or expectations.
Notice, however, that on both teams, leaders emerged in the
void. Stefani got team Arrow selling and focused, while Derek
and Muna took charge of getting the honey on store shelves when
Aimee failed to lead. Leadership doesn't always come from the
designated leader.
- Commit.
-
Aaron was really fired before he started the second task.
Trump didn't like that he was silent as his boardroom adviser in
the previous episode. Aaron said he didn't want to "stick his
neck out," but this only proved to Trump that he wasn't
confident or a risk taker. He further shot himself in the foot
when Stefani asked him to help with sales (knowing his
profession was sales). He said he "hated sales" and less than
half-heartedly tried to sell, despite sales being the difference
between winning and losing on this task.
- Camaraderie helps relieve stress.
-
When Arrow's honey production line was
failing, many people might have responded by getting upset. Not
this team. And what's the point of getting upset? It only makes
the situation worse. Frank, in particular, has a very jovial
style that is effective in a time of crisis.
- Whose job is it, anyway?
-
In the boardroom, Aaron tried to pin
marketing on Surya, but because he never made it clear to Surya
during the task that he was in charge of marketing, his
boardroom tactic didn't work. This is a common workplace problem
when leaders fail to make clear to team members what their roles
are and set clear expectations. Aaron failed to do this.
- Roll up your sleeves.
- Credit goes to Stefani for facing her fear of
bees and going in with her team to harvest the honey. Being a
team player sometimes means doing tasks that you don't enjoy or
that make you uncomfortable. She proved to her team she is
willing to do what it takes to help on the front lines.
- Avoid overusing business jargon.
- Surya spouted off business jargon and theory that left his
teammates perplexed and rolling their eyes. The funniest
exchange of the episode: James tries to simplify Surya's jargon, telling them all they have to do is make honey
and sell it. "Revenue maximization," Surya explains. James looks
incredulous, responding with, "Making money?" James
got it right by getting right to the point.
- Move on.
- Recognize your own mistakes fast, and abandon them as
quickly as possible. It makes you look stronger, not weaker.
When Tim and Nicole left the store to try to make volume sales,
the idea fizzled fast. But instead of returning to the store at
once to sell alongside the rest of their team, they lingered too
long trying to make their unsuccessful idea work
- Desperate times called for desperate actions.
- When your current strategies are not working, substitute
something different. This concept was demonstrated by Kinetic
during the task: although Kinetic initially looked like it would go
down in flames, it overcame its leader's weakness with creative
marketing initiative. Derek donned a bee suit and the team set up an
impromptu promotion using its Olympic gold medalist to endorse the
product. Their quick action generated profits - fast. .
- No respect.
-
Donald Trump provided future business leaders with an amazing
lesson of how not to be professional. He was consistently demeaning to the candidates
with his trash talk. Trump used the word "ass" in reference to
just about everyone in the room. You can judge a person's character by how they treat
other people. To earn respect as a leader, you must demonstrate
respect. Lack of respect for your people does not increase
performance, trust or loyalty.
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© 1998-2007 Maureen
Moriarty/Seattle Post-Intelligencer |
| The Report Card |
Kinetic:
- Effort --
- Performance --
- Creativity --
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Arrow:
- Effort --
- Performance --
- Creativity --
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