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This week's assignment:
Teams were required to set up a kiosk at their assigned
Westfield Shoppingtown malls, and then to
get people to sign up for Priceline.com. The team with the most sign-ups
over a 2 hour period (during lunch hours) would win the task.
In the boardroom
Though careful not to express any personal animosity,
most members of Kinetic criticized
Aimee's lackluster leadership,
comparing her unfavorably to original PM
Heidi. They also knocked Aimee for not
better serving the Spanish speaking customers in the mall. Aimee
protested that the team made no mention of the heavily Hispanic customer
base during their marketing meeting. Indeed, Don Jr. criticized the team
harshly for not directly
reporting these Hispanic demographic details
to Aimee, though
Jenn,
Derek and the rest felt it should have
been obvious to their leader.
Despite Don Jr.'s pointed critique, it still didn't
look good for Aimee when she brought Jenn and Derek back for the final
boardroom, particularly because Derek (along with
Muna) had been one of the only Spanish
speakers in the group and in the end, nearly saved the day. The
handwriting was on the wall. "You have
a team against you," Trump told Aimee, summarizing the
prevailing opinion. "It's all about
leadership. Right now, you're not a good leader.
Aimee, you're fired."
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Commentary
- Prologue: Irritated at
the false testimony from the last
boardroom, Surya opted to step up as
project manager for the next task.
The teams arrive at Los Angeles
International Airport to receive
their next task.
- For the first part of the
task, two Priceline.com
executives observed the teams.
- After the two Priceline.com
executives gave Trump feedback,
Donald Trump, Jr. took over the
executives' place as the
"close-of-task" judge.
- Kinetic project manager:
Aimee
- Arrow project manager:
Surya
- Winning Team: Arrow
- Reasons for win:
Several members, particularly
Frank, were very aggressive on
driving customers to their
kiosk. They were able to sign up
359 people.
- Reward: A private
surfing lesson with professional
and world-renowned surfers,
Lisa
Andersen in
Santa
Monica beach, and
brunch at
Gladstone's.
- Losing Team: Kinetic
- Reasons for loss:
Though Derek and Jenn were told
that the mall had about a 50%
Hispanic consumer base from a
mall executive, they did not
relay this number to Aimee
figuring that the demographics
of the mall were obvious to
anyone that was walking through
it. As a result, they were not
prepared to handle both the
verbal and written language
barrier at their kiosk, despite
Derek and Muna being able to
help with the language. They
were only able to get 326 people
to sign up.
- Sent to boardroom:
Aimee, Derek, and Jenn
- Key firing points:
Trump took time to bring up
a couple of issues including
but not limited to the
following: Aimee not
understanding the mall
demographic, Derek and Jenn
not making Aimee aware of
the mall demographic, the
fact that Aimee refuses to
hear from her subordinates
during certain times, and
Aimee's weak overall
leadership.
- Fired: Aimee for not
understanding the demographics of
the mall's frequent visitors, and
not listening to her team for
suggestions.
Lessons Learned
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© 1998-2007 Maureen
Moriarty/Seattle Post-Intelligencer |
| The Report Card |
Kinetic:
- Effort --
- Performance --
- Creativity --
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Arrow:
- Effort --
- Performance --
- Creativity --
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