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This week's assignment:
And then there were two. Last week's
episode featured three remaining candidates in the competition -- Jim,
Bethenny and Dawna -- who underwent job interviews with senior executives of
Martha Stewart Living Omnimedia.
Dawna answered professionally and
competently, while Bethenny struggled with her answers. But Jim (you guessed
it) gave some of the worst answers imaginable, ranging from "this is an easy
job" to my personal favorite, "I'm the worst candidate." It was all too easy
to guess who was going home. Jim's firing was long overdue.
Martha Stewart finally told Jim "you're
outta here" for all the reasons we wanted her to fire him from the
beginning. Susan Lyne, president and chief executive of Martha Stewart
Living Omnimedia, told Stewart she didn't care for Jim's "unattractive
strategy" to "play the game." Another executive noted he couldn't understand
a word that Jim said. Another astutely pointed out that Jim would require an
enormous amount of time to manage. Time and energy the company wasn't
willing to invest. Stewart fired him for being a "loose canon," alienating
most of his teammates, being "too disruptive" and a liability.
The final task was then assigned to the
two remaining candidates Bethenny and Dawna. They will oversee and manage
the details of two major charity events -- one a circus, the other a Liz
Claiborne fashion show. Stewart allowed each project manager to pick three
previously fired candidates for their team. Dawna chose Amanda, Sarah and
Howie -- all people she believed would prove loyal to her. Bethenny chose
Jim (What was she thinking?), Carrie, who was a candidate with a vendetta
against her, and Ryan, the only sound pick.
Dawna's team started off demonstrating
their loyalty to Dawna and eagerness to help her win with the fashion show
event -- that is until Howie drank too much beer and was last seen hung over
for the big day.
Bethenny's team, as you might imagine
given her team choices, spends more time in conflict than in actually
performing the task. Carrie has openly and continually expressed her
displeasure with Bethenny. Bethenny, the new poster child for how not to
lead and manage an event, is last seen being chewed out by the circus folks
because she has failed to take charge.
Will Bethenny get it together in time to
pull off a large-scale event? Will Howie rise to the occasion despite his
hangover? Tune in next week and find out.
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Lessons Learned
FIT
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Inspire and motivate your team.
Effective leaders find ways to acknowledge their team members and
stimulate performance. Dawna got off to the right foot with her team
by greeting them warmly and telling them she was pleased and proud to
have them on her team, moving Amanda to say she was behind Dawna "100
percent." This kind of encouragement motivates people to go the extra
mile for their leader. In sharp contrast, Bethenny began with her team
on the wrong foot. She allowed herself to be whisked away in a fancy
car leaving them to wonder where they were going and what their task
was. She failed to welcome them, acknowledge why she had chosen them
or establish any kind of expectations or new team norms for their work
together. This is the non-example of how to start a new team! Newly
formed teams go through a normal stage of "norming." Savvy leaders
help teams develop healthy ways of working together during this
tentative stage. The next stage of team development is "storming" -- a
stage that Bethenny's team now appears to be stuck in, largely because
Bethenny did such a poor job of helping her team bond, setting clear
expectations or resolving conflict.
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Select effective team members.
Dawna wisely chose players she believed would be effective, get along
and be loyal. Selecting the right people for the team or job is one of
the most important management responsibilities. In contrast, Bethenny
made team selections that have presented her with conflict and
challenge. Hiring good people is difficult. Take the time to carefully
choose your employees because nothing matters more to success in
business.
UNFIT
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Prepare for job interviews.
Bethenny knew she lacked corporate interviewing experience yet there
was no evidence that she had prepared for her interviews. As an
executive and career coach, I frequently role-play with job seekers
to help them prepare for tough interview questions. This kind of
preparation lessens the potential for the "deer-in-the-headlights
look." Bethenny had that look when asked about Stewart's brand.
Hint: "I don't know" is not the answer they are looking for.
Here are some great interview questions to either ask or prepare for
from the show:
- Why do I want to hire you?
- Where would you put your expertise here?
- How would you describe our brand?
- Anything you regret?
- How do you work with people?
- Why do you want to work here?
- What have you learned from your experiences?
- Communicate clearly.
In interviews, it is critically important that you are able to
communicate your points clearly and concisely. This is not the time
to invent elaborate analogies. Jim answered one interview question
with, "I used my concepts to pull truth out." Huh? Keep it simple.
- Sponsor handholding.
Neither team has handled their event sponsors well. The Liz
Claiborne sponsors were no doubt unimpressed by Amanda's inability
to articulate a clear vision for the event nor adequately explain
decisions. She added insult to injury calling one of their outfits,
"frumpy." Anyone who has ever managed a corporate-sponsored event
knows the most important people to keep happy are the sponsors.
Without the sponsors, there is no event. You had better work hard to
exceed their expectations and keep them in the loop every step of
the way.
- Leaders can't get sidetracked.
Leaders cannot lose site of the big picture and must be the ones
providing direction, structure and order for the project. Bethenny
spent way too much time trying to track down donations for the
charity and far too little time managing the event details and
attending to her sponsors. She now has huge labor resources standing
around with no direction and angry sponsors who want more than their
juice cartons put out on tables. Bethenny should have delegated
someone else to chase after donations.
- Acknowledge someone with an ax to grind.
Still harboring resentment, Carrie directly challenged Bethanny for
previously decimating her in the conference room. Bethenny's
response was to tell her to get over it. Bethenny needs Carrie on
her side to win. She should have acknowledged Carrie's position,
adding how grateful she was for her skills on her team. By blowing
off Carrie's legitimate complaint, she gave Carrie another reason
not to go the extra mile for her.
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Try not to be hung over on game
day. What gives with these candidates
drinking to excess during one of the biggest opportunities of their
professional lives?
This is the second week in a
row that a candidate has engaged in excessive consumption of alcohol
when there was work to be done.
Why would you sabotage your big opportunity to showcase your
professional executive potential in front of millions of people?
Howie said the morning of the big event he felt like a "truck ran
over my head and back over it six times." This kind of immature
behavior isn't going to play well with senior executives. The
candidates just don't seem to get it.
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Deal quickly with someone
who engages in questionable behavior:
Howie
is not of much use to the team if he is under the influence of
alcohol and distracts everyone else, nor is he going to be able to
function effectively if he is suffering from a hangover. Dawna
needed to confront him and tell him to cut back on the drinking. If
he refused, then she would have been justified in dismissing him
from the team.
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Don't give away the store:
In setting up the teams for the final task, Bethenny didn't
challenge any of Dawna's picks and made no effort to negotiate over
any of them. She merely chose her team from the people who were left
after Dawna made her choices. So, in effect, Bethenny gave Dawna the
freedom to pick from the other 14 candidates, but only had 11 from
which to choose her own team. Therefore, Bethenny gave Dawna an
immediate advantage for no good reason.
The bottom line? Bethenny should have negotiated a more equitable
means of choosing up sides. At the very least, they could have
flipped a coin for the right to have the first pick and then
alternated choices after that.
Handicapping
the Survivors:
In reality, the ideal candidate would
be someone who has some characteristics of both of the finalists - the
drive and spunk of Bethenny, coupled with Dawna's ability to see the big
picture. Unfortunately, Stewart has to choose between them.
Bethenny appears to have the more difficult task because she is dealing
with the management of several circus performances in the context of the
overall event. Dawna's event is challenging, but not as complicated as
Bethenny's. Advantage to Dawna.
Regarding leadership/management style, a main issue is whether Bethenny
can take on the overall perspective of a leader to get all aspects of
the event coordinated, instead of picking a specific task for herself
and throwing herself into it to the exclusion of everything else. In
other words, can she adopt a "big picture" perspective? There's no doubt
that she is a hard worker, but can she lead?
Dawna has more of a macro perspective on her task, but she needs to deal
with the personnel issues she faces, such as Howie's seeming lack of
commitment. She also has to figure out how to change the fashions that
will be featured in her show. There's some question as to whether she
can do either of these things. Her corporate experience may help her
here, compared to Bethenny, who has been more of an independent
contractor in her prior career. Advantage to Dawna.
Turning to performance throughout the season, Dawna is 3 and 0 as a
project manager, and was not afraid to step forward to lead her team in
the very first task of the competition. So, she has been successful
throughout all 12 weeks of the season. Bethenny, on the other hand, did
not become a project manager for the first time until very late in the
season, and her record is 1 and 1. Advantage to Dawna.
Finally, in the interviews with members of Stewart's management team,
Bethenny created a more favorable impression than did Dawna. Advantage
to Bethenny.
All in all, Dawna has the edge going into the finale, but Bethenny can
still pull out a victory if she can get her arms around the complex
event she has to manage.
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| The Report Card |
Primarius:
- Effort --
- Performance --
- Creativity --
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""The game is over, Jim.
You're out of here." |
Matchstick:
- Effort --
- Performance --
- Creativity --
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