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EPISODE TWELVE LESSONS


Richmond.com

Maureen Moriarty
Seattle Post-Intelligencer
Monday, October 23, 2005

 

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BETHENNY

 PM Wins: 1
 PM Losses: 1
 Corporate Wins: 4
 Corporate Losses: 7
 Conference Room: 4

Read Bio

DAWNA

 PM Wins: 3
 PM Losses: 0
 Corporate Wins: 9
 Corporate Losses: 2
 Conference Room: 0

 

 

This week's assignment:

And then there were two. Last week's episode featured three remaining candidates in the competition -- Jim, Bethenny and Dawna -- who underwent job interviews with senior executives of Martha Stewart Living Omnimedia.

Dawna answered professionally and competently, while Bethenny struggled with her answers. But Jim (you guessed it) gave some of the worst answers imaginable, ranging from "this is an easy job" to my personal favorite, "I'm the worst candidate." It was all too easy to guess who was going home. Jim's firing was long overdue.

Martha Stewart finally told Jim "you're outta here" for all the reasons we wanted her to fire him from the beginning. Susan Lyne, president and chief executive of Martha Stewart Living Omnimedia, told Stewart she didn't care for Jim's "unattractive strategy" to "play the game." Another executive noted he couldn't understand a word that Jim said. Another astutely pointed out that Jim would require an enormous amount of time to manage. Time and energy the company wasn't willing to invest. Stewart fired him for being a "loose canon," alienating most of his teammates, being "too disruptive" and a liability.

The final task was then assigned to the two remaining candidates Bethenny and Dawna. They will oversee and manage the details of two major charity events -- one a circus, the other a Liz Claiborne fashion show. Stewart allowed each project manager to pick three previously fired candidates for their team. Dawna chose Amanda, Sarah and Howie -- all people she believed would prove loyal to her. Bethenny chose Jim (What was she thinking?), Carrie, who was a candidate with a vendetta against her, and Ryan, the only sound pick.

Dawna's team started off demonstrating their loyalty to Dawna and eagerness to help her win with the fashion show event -- that is until Howie drank too much beer and was last seen hung over for the big day.

Bethenny's team, as you might imagine given her team choices, spends more time in conflict than in actually performing the task. Carrie has openly and continually expressed her displeasure with Bethenny. Bethenny, the new poster child for how not to lead and manage an event, is last seen being chewed out by the circus folks because she has failed to take charge.

Will Bethenny get it together in time to pull off a large-scale event? Will Howie rise to the occasion despite his hangover? Tune in next week and find out.


Lessons Learned

FIT

  • Inspire and motivate your team. Effective leaders find ways to acknowledge their team members and stimulate performance. Dawna got off to the right foot with her team by greeting them warmly and telling them she was pleased and proud to have them on her team, moving Amanda to say she was behind Dawna "100 percent." This kind of encouragement motivates people to go the extra mile for their leader. In sharp contrast, Bethenny began with her team on the wrong foot. She allowed herself to be whisked away in a fancy car leaving them to wonder where they were going and what their task was. She failed to welcome them, acknowledge why she had chosen them or establish any kind of expectations or new team norms for their work together. This is the non-example of how to start a new team! Newly formed teams go through a normal stage of "norming." Savvy leaders help teams develop healthy ways of working together during this tentative stage. The next stage of team development is "storming" -- a stage that Bethenny's team now appears to be stuck in, largely because Bethenny did such a poor job of helping her team bond, setting clear expectations or resolving conflict.
     

  • Select effective team members. Dawna wisely chose players she believed would be effective, get along and be loyal. Selecting the right people for the team or job is one of the most important management responsibilities. In contrast, Bethenny made team selections that have presented her with conflict and challenge. Hiring good people is difficult. Take the time to carefully choose your employees because nothing matters more to success in business.

UNFIT

  • Prepare for job interviews. Bethenny knew she lacked corporate interviewing experience yet there was no evidence that she had prepared for her interviews. As an executive and career coach, I frequently role-play with job seekers to help them prepare for tough interview questions. This kind of preparation lessens the potential for the "deer-in-the-headlights look." Bethenny had that look when asked about Stewart's brand. Hint: "I don't know" is not the answer they are looking for.  Here are some great interview questions to either ask or prepare for from the show:

    • Why do I want to hire you?
    • Where would you put your expertise here?
    • How would you describe our brand?
    • Anything you regret?
    • How do you work with people?
    • Why do you want to work here?
    • What have you learned from your experiences?
       
  • Communicate clearly. In interviews, it is critically important that you are able to communicate your points clearly and concisely. This is not the time to invent elaborate analogies. Jim answered one interview question with, "I used my concepts to pull truth out." Huh? Keep it simple.
     
  • Sponsor handholding. Neither team has handled their event sponsors well. The Liz Claiborne sponsors were no doubt unimpressed by Amanda's inability to articulate a clear vision for the event nor adequately explain decisions. She added insult to injury calling one of their outfits, "frumpy." Anyone who has ever managed a corporate-sponsored event knows the most important people to keep happy are the sponsors. Without the sponsors, there is no event. You had better work hard to exceed their expectations and keep them in the loop every step of the way.
     
  • Leaders can't get sidetracked. Leaders cannot lose site of the big picture and must be the ones providing direction, structure and order for the project. Bethenny spent way too much time trying to track down donations for the charity and far too little time managing the event details and attending to her sponsors. She now has huge labor resources standing around with no direction and angry sponsors who want more than their juice cartons put out on tables. Bethenny should have delegated someone else to chase after donations.
     
  • Acknowledge someone with an ax to grind. Still harboring resentment, Carrie directly challenged Bethanny for previously decimating her in the conference room. Bethenny's response was to tell her to get over it. Bethenny needs Carrie on her side to win. She should have acknowledged Carrie's position, adding how grateful she was for her skills on her team. By blowing off Carrie's legitimate complaint, she gave Carrie another reason not to go the extra mile for her.
     
  • Try not to be hung over on game day. What gives with these candidates drinking to excess during one of the biggest opportunities of their professional lives? This is the second week in a row that a candidate has engaged in excessive consumption of alcohol when there was work to be done. Why would you sabotage your big opportunity to showcase your professional executive potential in front of millions of people? Howie said the morning of the big event he felt like a "truck ran over my head and back over it six times." This kind of immature behavior isn't going to play well with senior executives. The candidates just don't seem to get it.
     

  • Deal quickly with someone who engages in questionable behavior:  Howie is not of much use to the team if he is under the influence of alcohol and distracts everyone else, nor is he going to be able to function effectively if he is suffering from a hangover. Dawna needed to confront him and tell him to cut back on the drinking. If he refused, then she would have been justified in dismissing him from the team.
     

  • Don't give away the store: In setting up the teams for the final task, Bethenny didn't challenge any of Dawna's picks and made no effort to negotiate over any of them. She merely chose her team from the people who were left after Dawna made her choices. So, in effect, Bethenny gave Dawna the freedom to pick from the other 14 candidates, but only had 11 from which to choose her own team. Therefore, Bethenny gave Dawna an immediate advantage for no good reason.

    The bottom line? Bethenny should have negotiated a more equitable means of choosing up sides. At the very least, they could have flipped a coin for the right to have the first pick and then alternated choices after that.


Handicapping the Survivors:

In reality, the ideal candidate would be someone who has some characteristics of both of the finalists - the drive and spunk of Bethenny, coupled with Dawna's ability to see the big picture. Unfortunately, Stewart has to choose between them.

Bethenny appears to have the more difficult task because she is dealing with the management of several circus performances in the context of the overall event. Dawna's event is challenging, but not as complicated as Bethenny's. Advantage to Dawna.

Regarding leadership/management style, a main issue is whether Bethenny can take on the overall perspective of a leader to get all aspects of the event coordinated, instead of picking a specific task for herself and throwing herself into it to the exclusion of everything else. In other words, can she adopt a "big picture" perspective? There's no doubt that she is a hard worker, but can she lead?

Dawna has more of a macro perspective on her task, but she needs to deal with the personnel issues she faces, such as Howie's seeming lack of commitment. She also has to figure out how to change the fashions that will be featured in her show. There's some question as to whether she can do either of these things. Her corporate experience may help her here, compared to Bethenny, who has been more of an independent contractor in her prior career. Advantage to Dawna.

Turning to performance throughout the season, Dawna is 3 and 0 as a project manager, and was not afraid to step forward to lead her team in the very first task of the competition. So, she has been successful throughout all 12 weeks of the season. Bethenny, on the other hand, did not become a project manager for the first time until very late in the season, and her record is 1 and 1. Advantage to Dawna.

Finally, in the interviews with members of Stewart's management team, Bethenny created a more favorable impression than did Dawna. Advantage to Bethenny.

All in all, Dawna has the edge going into the finale, but Bethenny can still pull out a victory if she can get her arms around the complex event she has to manage.


The Report Card
Primarius:
  • Effort --
  • Performance --
  • Creativity --


 


""The game is over, Jim. You're out of here."
Matchstick:
  • Effort --
  • Performance --
  • Creativity --


 



 

 

EPISODE 12